Training for professionals
Short courses on communication skills
Media training | Public speaking | Presentation training | PR training | Crisis | Storytelling | Communication strategy | Customer service | Public affairs | Government relations | Internal comms | Writing | Social media
London | Dubai | Classroom | In-house | Online
Featured classroom course
Presentation Training and Public Speaking
Face-to-face classroom training is back! Join us in Dubai for the flagship ISOC Public Speaking course. We're socially distanced and just as inspiring as always, with positive individual coaching and video replay.
- 3-4 Oct -- FULLY BOOKED, CONTACT FOR WAIT-LIST
- 31 Oct-1 Nov -- LAST PLACES AVAILABLE
- Media One Hotel, Dubai
Featured live online course
Advanced Communication Strategy
This two-part live online communication strategy course is a masterclass for PR professionals. You will learn to research, design and justify a rigorous communication strategy. Topics include evidence based targeting, strategy alignment, and securing buy-in.
- Media One Hotel, Dubai
Featured eLearning course
Media Training
Our self-paced media training suite is the most comprehensive available anywhere online. Learn from one of the world’s top media trainers, with 20 years’ experience coaching more than 2,000 spokespeople for interviews worldwide.
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29 instructional modules and video case studies
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8 hours of guided interactive learning
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$295 for lifetime access with regular updates
Featured live online courses
Train with us on Zoom
Can't make it to Dubai for the relaunch of face-to-face learning? Join us live online instead. If you've enjoyed training in the classroom at ISOC London or ISOC Dubai, you'll recognise the experience: fresh insights, lively interaction, inspiring coaches, practical ideas that you can put into practice. Find a date, book online, and join us on Zoom. We're online every day from 10:00 to 14:00 London time.
Browse courses and dates
Advanced Communications
and PR Management
This course covers how to run PR teams and campaigns. You will learn to plan operations, define roles, design systems, manage agencies and organise a press office. Topics include developing campaign planning, platforms, measurement, policies, processes, resources and materials.
Advanced Communication Strategy
This two-part live online communication strategy course is a masterclass for PR professionals. You will learn to research, design and justify a rigorous communication strategy. Topics include evidence based targeting, strategy alignment, and securing buy-in.
Advocacy, Messaging and Positioning
This course covers how to define punchy and resonant ideas and statements. You will learn to distil ideas and craft powerful messages for persuasive communication. Topics include principles of strong messages and tailoring positioning for stakeholders.
Communication Strategy Design and Development
This course is a recipe for PR strategy design. You will learn a practical system for building a clear and well integrated PR strategy. Topics include strategy frameworks, goals, objectives, stakeholders and channels.
Copy-Writing for Communications and PR
This two-part course covers specialised text for communications and PR. You will learn quick techniques to get your message across in writing, whatever the topic. Topics include short-form and long-form writing for media and online as well as spoken word.
Corporate Responsibility (CSR)
This course covers how to build a CSR strategies and programmes. You will learn practical approaches for responsible and sustainable business practice. Topics include reputational impact assessment and running employee engagement programmes.
Creating a Public Affairs and Government Relations Strategy
This course covers using lobbying to influence policy. You will learn to map the political and power structures that shape your regulatory world. Topics include shaping your business environment with advocacy, media and online lobbying.
Creativity in Communications and PR
This one-day PR skills course covers how to generate ideas for inspirational campaigns. You will unlock your creative potential to generate distinctive and innovative ideas. Topics include principles, sources, tools and techniques for creative generation.
Creating Video for Corporate Communications and the Web
This two-day video training course covers how to create in-house TV packages and clips. You will learn to plan, script, storyboard, interview and edit to maximise online impact. Topics include working with cameras, sound, lighting and software for high-standard video.
Crisis Communication Management
This course covers strategy, planning, systems and resources. You will learn to respond rapidly and defend reputation in media and online. Topics include risk mapping, teams, protocols, templates, systems, manuals and tools.
Crisis Communication Programme
This five-day crisis course covers strategy, systems, resources and communication tactics. You will learn what it takes to respond decisively and defend reputation in a crisis. Training includes videotaped interview coaching in a realistic rolling crisis scenario.
Crisis Management in Social Media
This one-day social media crisis training course covers how to defend reputation online. You will develop judgment about when and where to engage and how to set the agenda online. Topics include online crisis strategy, monitoring, platforms and protocols for engagement.
Customer Centricity Culture
This one-day Customer Service and Customer Experience course covers how to engineer customer thinking into the heart of your organisation's culture. You will learn to recognise and nurture the driving forces behind customer centricity. Topics include how to perform a culture audit, how to embed values through culture change, and how to sustain healthy customer-centric organisational habits through strong governance.
Customer Experience Measurement
This one-day Customer Experience course covers how to find and use practical data for evidence-based customer excellence. You will learn to define and apply sophisticated metrics and analytics to generate data-driven insights on the health of your organisation’s relationship with its customers. Topics include measurement frameworks, research methodologies, measurement tools, and how to generate insights that drive business transformation.
Customer Experience Management
This one-day Customer Experience course covers specialised techniques for leading and managing customer strategies. You will learn to design and plan a customer experience management strategy and empower and engage colleagues and employees as part of it. Topics include change management and integration, reward and loyalty programmes, and outcome tracking.
Customer Service and Customer Experience Programme
This one-day Customer Experience course covers how to find and use practical data for evidence-based customer excellence. You will learn to define and apply sophisticated metrics and analytics to generate data-driven insights on the health of your organisation’s relationship with its customers. Topics include measurement frameworks, research methodologies, measurement tools, and how to generate insights that drive business transformation.
Engaging with Government Officials
This course covers how to navigate the often unspoken conventions of journalism when you speak to the media. You’ll learn how to establish levels of attribution, when and why to speak on-the-record, and how to avoid common pitfalls.
Essential Media Relations
This course covers media relations skills to how to get news covered positively. You will learn how to engage with journalists and navigate your media landscape. Topics include how to manage news dynamics, pitch stories and build media relationships.
From Customer Service to Customer Experience
This one-day Customer Experience course covers how to find and use practical data for evidence-based customer excellence. You will learn to define and apply sophisticated metrics and analytics to generate data-driven insights on the health of your organisation’s relationship with its customers. Topics include measurement frameworks, research methodologies, measurement tools, and how to generate insights that drive business transformation.
Handling the Media in a Crisis
This course covers how to navigate the often unspoken conventions of journalism when you speak to the media. You’ll learn how to establish levels of attribution, when and why to speak on-the-record, and how to avoid common pitfalls.
Implementing a Public Affairs and Lobbying Campaign
This course covers government engagement campaigning. You will learn to choose the best frameworks and approaches for your goals and contexts. Topics include all of the nuts and bolts of implementing a public affairs programme.
Internal Communications
This course covers employee communications from A to Z. You will learn to design sophisticated internal communication strategies, plans and campaigns. Topics include change management and best practice on how to communicate with employees in times of uncertainty or crisis.
Introduction to Communications and PR
This one-day introductory PR course covers all the core concepts and techniques that underlie the discipline of professional communications. You will master the full range of practical tools and best practice that effective communication professionals use to shape reputation and influence stakeholders through the media, online and by direct engagement.
Media Interview Training
This course covers employee communications from A to Z. You will learn to design sophisticated internal communication strategies, plans and campaigns. Topics include change management and best practice on how to communicate with employees in times of uncertainty or crisis.
Presentation Training and Public Speaking
This course builds presence and impact in active workshops. You will learn voice and body language drills with an inspirational presentation coach.
Planning and Managing PR Campaigns
This one-day PR management training course covers how to translate strategy into results. You will learn to roll out campaigns smoothly, manage partners and troubleshoot suppliers. Topics include 10 universal campaign ingredients and a toolbox of techniques.
Press Release Writing
This course covers how to write effectively when announcing news to the media. You will learn to write powerful press releases that drive mainstream media coverage and also shape reputation in digital media. Topics include all of the essentials of good press release writing, from news angles to structure, language and distribution.
Protocol and Etiquette Management
This course covers how to navigate high-profile encounters with style. You will learn the written and unwritten rules of official protocol and business etiquette. Topics include all key conventions, rules, customs, norms and cross-cultural variations.
Reputation and Issues Management
This course covers defending corporate reputation. You will learn new strategies and practical approaches for stakeholder communication. Topics include contemporary best practice on authenticity and ethical business practice.
Social Media Management
This one-day social media management course covers engaging on the key online social platforms. You will learn practical tools for strategic engagement on Twitter, Facebook and YouTube. Topics include everyday communication, creative campaigns and emerging technologies.
Social Media Strategy
This one-day social media strategy course covers innovation in strategic online engagement. You will learn to evaluate your social media world and design a strategy to engage there. Topics include case studies, creating an online strategy, practical systems and processes.
Speech Writing
This course covers the art of creating memorable speeches. You will learn to create powerful and natural language fit for the speaker and occasion. Topics include planning, structure, flow, rhetoric, transitions and other key components.
Storytelling for Professional Impact
Storytelling is the most ancient and primal tool of human communication. Our brains are literally wired to send and receive ideas in the form of stories. This course covers how to you can use stories to add impact at work. You will learn to define strong and useful ideas for stories, develop effective narratives, and polish your storytelling soft skills for presence and engagement. Topics include universal classic and modern story templates and essential ingredients — characters, places, senses and suspense.
Strategic Media Engagement
This course covers how to create lobbying leverage in the media. You will learn practical tools and creative approaches to generate publicity for a cause. Topics include how to build relationships with journalists.
Understanding and Serving your Customers
This one-day customer service training course covers how to improve customer service by getting to know customers more deeply and systematically. You will master proven techniques to analyse and understand what makes customers tick, and learn to put that understanding to work across every customer touch-point. Topics include analysing and segmenting customer needs; personality, behavioural and psychological profiling; rapport, trust, persuasion and emotional intelligence.
Working with Emotional Agility
This one-day Emotional Agility training course covers the emotional tools for effective teamwork and team management. You will learn how to handle your emotions effectively, increase your resilience, and improve your performance. Topics include emotional agility development, dealing with stressful situations, and cultivating trust and transparency.
Writing for Business
This one-day business writing training empowers professionals to write with greater impact. You will learn techniques to enhance clarity, accuracy, style and tone. Topics include rhythm and pace, sentence and paragraph construction, persuasion, quality, editing and proofreading.
Writing for Social Media and the Web
This course covers writing for all Web platforms. You will learn to write in a way that makes ideas resonate and stick in the digital world. Topics include drafting content for websites, blogs, social media and many other platforms.
Media Training
Build interview skills in realistic video simulations with positive, supportive coaching. Connect with us face to face or live online from the ISOC studios.
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Rebecca
Always great to take a moment to review yourself on camera. I’m learning this with the understanding of what I need to work on the messages. I need to tighten going forward.
Irfan
A very hands-on and practical approach to media training. I found the video recording sessions review and feedback extremely powerful.
Nujood
Great course! Insightful and hands-on.
Public Speaking and Presentation Skills
ISOC presentation training and coaching programmes help people create simple, clear and compelling presentations and speak engagingly in public.
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