Training for professionals
Short courses on communication skills
Media training | Public speaking | Presentation training | PR training | Crisis | Communication strategy | Customer service | Public affairs | Government relations | Internal comms | Writing | Social media
London | Dubai | Classroom | In-house | Online
Featured eLearning course
Media Training
Our self-paced media training suite is the most comprehensive available anywhere online. Learn from one of the world’s top media trainers, with 20 years’ experience coaching more than 2,000 spokespeople for interviews worldwide.
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29 instructional modules and video case studies
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8 hours of guided interactive learning
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$295 for lifetime access with regular updates
Featured classroom course
Presentation Training and Public Speaking
Face-to-face classroom training is back! Join us in Dubai for the flagship ISOC Public Speaking course. We're socially distanced and just as inspiring as always, with positive individual coaching and video replay.
- 5 September 2021
- Media One Hotel, Dubai
Featured classroom course
Customer Service and Customer Experience
Face-to-face classroom training is back! Check out this brand new five-day ISOC customer excellence programme. It's a masterclass for senior professionals about how to manage the customer ecosystem holistically.
- 19-23 September 2021
- Media One Hotel, Dubai
Featured live online courses
Train with us on Zoom
Can't make it to Dubai for the relaunch of face-to-face learning? Join us live online instead. If you've enjoyed training in the classroom at ISOC London or ISOC Dubai, you'll recognise the experience: fresh insights, lively interaction, inspiring coaches, practical ideas that you can put into practice. Find a date, book online, and join us on Zoom. We're online every day from 10:00 to 14:00 London time.
Browse courses and dates
Presentation Training and Public Speaking
This course builds presence and impact in active workshops. You will learn voice and body language drills with an inspirational presentation coach.
Implementing a Public Affairs and Lobbying Campaign
This course covers government engagement campaigning. You will learn to choose the best frameworks and approaches for your goals and contexts. Topics include all of the nuts and bolts of implementing a public affairs programme.
Essential Media Relations
This course covers media relations skills to how to get news covered positively. You will learn how to engage with journalists and navigate your media landscape. Topics include how to manage news dynamics, pitch stories and build media relationships.
Advanced Communications
and PR Management
This course covers how to run PR teams and campaigns. You will learn to plan operations, define roles, design systems, manage agencies and organise a press office. Topics include developing campaign planning, platforms, measurement, policies, processes, resources and materials.
Advanced Communication Strategy
This two-part live online communication strategy course is a masterclass for PR professionals. You will learn to research, design and justify a rigorous communication strategy. Topics include evidence based targeting, strategy alignment, and securing buy-in.
Advocacy, Messaging and Positioning
This course covers how to define punchy and resonant ideas and statements. You will learn to distil ideas and craft powerful messages for persuasive communication. Topics include principles of strong messages and tailoring positioning for stakeholders.
Communication Strategy Design and Development
This course is a recipe for PR strategy design. You will learn a practical system for building a clear and well integrated PR strategy. Topics include strategy frameworks, goals, objectives, stakeholders and channels.
Copy-Writing for Communications and PR
This two-part course covers specialised text for communications and PR. You will learn quick techniques to get your message across in writing, whatever the topic. Topics include short-form and long-form writing for media and online as well as spoken word.
Corporate Responsibility (CSR)
This course covers how to build a CSR strategies and programmes. You will learn practical approaches for responsible and sustainable business practice. Topics include reputational impact assessment and running employee engagement programmes.
Crisis Communication Management
This course covers strategy, planning, systems and resources. You will learn to respond rapidly and defend reputation in media and online. Topics include risk mapping, teams, protocols, templates, systems, manuals and tools.
Creating a Public Affairs and Government Relations Strategy
This course covers using lobbying to influence policy. You will learn to map the political and power structures that shape your regulatory world. Topics include shaping your business environment with advocacy, media and online lobbying.
Engaging with Government Officials
This course covers how to navigate the often unspoken conventions of journalism when you speak to the media. You’ll learn how to establish levels of attribution, when and why to speak on-the-record, and how to avoid common pitfalls.
Handling the Media in a Crisis
This course covers how to navigate the often unspoken conventions of journalism when you speak to the media. You’ll learn how to establish levels of attribution, when and why to speak on-the-record, and how to avoid common pitfalls.
Internal Communications
This course covers employee communications from A to Z. You will learn to design sophisticated internal communication strategies, plans and campaigns. Topics include change management and best practice on how to communicate with employees in times of uncertainty or crisis.
Media Interview Training
This course covers employee communications from A to Z. You will learn to design sophisticated internal communication strategies, plans and campaigns. Topics include change management and best practice on how to communicate with employees in times of uncertainty or crisis.
Press Release Writing
This course covers how to write effectively when announcing news to the media. You will learn to write powerful press releases that drive mainstream media coverage and also shape reputation in digital media. Topics include all of the essentials of good press release writing, from news angles to structure, language and distribution.
Protocol and Etiquette Management
This course covers how to navigate high-profile encounters with style. You will learn the written and unwritten rules of official protocol and business etiquette. Topics include all key conventions, rules, customs, norms and cross-cultural variations.
Reputation and Issues Management
This course covers defending corporate reputation. You will learn new strategies and practical approaches for stakeholder communication. Topics include contemporary best practice on authenticity and ethical business practice.
Speech Writing
This course covers the art of creating memorable speeches. You will learn to create powerful and natural language fit for the speaker and occasion. Topics include planning, structure, flow, rhetoric, transitions and other key components.
Strategic Media Engagement
This course covers how to create lobbying leverage in the media. You will learn practical tools and creative approaches to generate publicity for a cause. Topics include how to build relationships with journalists.
Writing for Social Media and the Web
This course covers writing for all Web platforms. You will learn to write in a way that makes ideas resonate and stick in the digital world. Topics include drafting content for websites, blogs, social media and many other platforms.
Media Training
Build interview skills in realistic video simulations with positive, supportive coaching. Connect with us face to face or live online from the ISOC studios.
Find out more
Rebecca
Always great to take a moment to review yourself on camera. I’m learning this with the understanding of what I need to work on the messages. I need to tighten going forward.
Irfan
A very hands-on and practical approach to media training. I found the video recording sessions review and feedback extremely powerful.
Nujood
Great course! Insightful and hands-on.
Public Speaking and Presentation Skills
ISOC presentation training and coaching programmes help people create simple, clear and compelling presentations and speak engagingly in public.
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