Internal Communications

This Internal Communications training course covers employee communications from A to Z. You will learn to design sophisticated internal communication strategies, plans and campaigns. Topics include change management and best practice on how to communicate with employees in times of uncertainty or crisis.  

This course is available face-to-face (two full days) or in a shortened version live online (two half-days).

  • Face to face (Dubai) | Two full days | Media One Hotel | $1390 +VAT
  • Live online (Zoom) | Two half-days | 10:00-14:00 London time | $695

** 30 & 31 January** | This live online session starts at 9:00AM London and 10:00AM New York. Please speak to our team at [email protected] for further details. 

Course outline

Strategic role of internal communication

This module explores and defines the core principles, aims, organisational models and concepts that underlie practical and strategic internal communications.

  • Strategic goals and objectives of internal communication
  • The business case for internal communication
  • Golden rules of effective internal communications
  • Essential reasons to engage your workforce
  • Organisational models for internal communications

Internal communication strategy and planning

This module covers how to create an internal communication strategy complete with organisational systems and a practical action plan.

  • The IC strategy framework and planning cycle
  • Understanding your audience
  • Defining your messages
  • Selecting your channels
  • Business ownership for internal communications and the profile of the IC specialist

Internal communication tools and channels

This module looks at how to select and deploy the right channels and tools for internal communications.

  • Auditing and selecting the right channels
  • Trends in internal communications
  • Technology and collaboration tools
  • The use of social media for internal communication
  • The importance of the information cascade

Internal communication campaigns

This module covers international best practice for effective and creative internal communication campaigns.

  • Creating effective and creative internal communication campaigns
  • The creative thinking process and toolbox
  • Showcase of international best practice campaigns
  • How to add creativity to your own IC campaigns

Change management

This module explores how internal communication can support change within the organisation.

  • Change programmes and sources of change
  • A practical roadmap for communicating change
  • Motivating employees during change
  • Handling the downside; communicating bad news
  • Keys to successful knowledge management

Communicating with staff in uncertain times

This module explores the role of internal communication in times of uncertainty and crisis.

  • The role of employers during times of uncertainty
  • Becoming the voice of authority for the organisation
  • Clear & concise communication in crisis
  • Making remote working work
  • Communicating during COVID-19

Internal communication in a crisis

This module explores role of internal communication during a crisis that impacts an organisation.

  • Preventing internal issues from becoming a crisis
  • The role of the internal communicator in crisis management
  • Communicating with employees during a crisis
  • Supporting employees during trauma
  • Aligning your internal and external communications in times of crisis

Measuring the effectiveness of internal communication

This module looks at how practitioners can measure the overall effectiveness of their internal communications activities.

  • The importance of measurement and evaluation
  • Setting SMART objectives
  • Measurement tools & tactics
  • What to do with the data?
  • Setting IC budgets
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What you will learn

After this course you will be able to:

  • Define and articulate the strategic principles, aims and rationale for internal communications
  • Create an internal communication strategy for your organisation
  • Design organisational systems and a practical action plan for internal communication
  • Deploy internal communication across all of the key channels and platforms using a toolbox of techniques
  • Support and engage employees in times of uncertainty or during a crisis
  • Successfully measure the impact of internal communications

Who should attend?

This is an intermediate-level course designed for learners with existing knowledge and several years of experience in communications and/or PR. Learning is pitched at a level to help you develop strategic approaches and apply sophisticated techniques. This course is recommended for managers, executives, communication and PR professionals required to design, manage or evaluate internal communications strategies, campaigns or activities.