Meet the ISOC team

Adam is a veteran BBC journalist with more than 30 years of broadcasting experience. He presents on BBC Radio 4, Five Live and the BBC World Service, where he began his career. Having interviewed hundreds of finance ministers, central bankers and CEOs, Adam brings that frontline experience directly into the training room. For the past 15 years he has trained senior executives in media interviews, crisis communication, public speaking and strategic messaging. He is also an accomplished conference facilitator. Adam has delivered training across Europe, the Middle East, North America and Africa for organisations ranging from multinational corporations and financial institutions to national governments and international NGOs. His approach combines systematic interview technique with real-world broadcast insight, helping spokespeople perform with confidence and credibility under pressure.

Anne is a corporate communications professional with 20 years of international experience across hospitality, energy and industrial sectors. She has developed and managed communication strategies, crisis programmes and stakeholder engagement for major organisations including the Jumeirah Group, Future Pipe Industries and the Rezidor Hotel Group. Anne holds a Bachelor's in Hotel Administration from The Hague and an MBA from the University of Colorado. She is a former board member of the Middle East Public Relations Association and a member of PRCA MENA and IABC. Anne is Managing Partner of In2 Consulting, a boutique strategic communications agency in Dubai which she co-founded in 2010. Her training covers strategic corporate communications, crisis management, media relations and stakeholder engagement, drawing on deep in-house experience of the pressures facing communication teams.

Anouska is a senior corporate trainer with over 20 years of experience in hospitality, sales and leadership development. She coaches and mentors professionals in interpersonal communication, management skills and leadership. As a business consultant, she advises on strategy, operational performance and employee engagement. Anouska began her career managing sales and customer relations teams for loyalty programmes at leading hotels in the UK, China and Malaysia. As Director of Operations for Hotel Dynamics Middle East, she was responsible for 16 programmes and 400 employees. She has also served as Assistant Vice President for a property company and as Director of Sales, Marketing and Events. Her training approach is grounded in real operational leadership, helping participants build practical communication skills they can apply immediately.

Ayman is a digital marketing specialist with more than a decade of experience consulting and training for major brands and institutions including Microsoft, Google, Reuters, The Economist and Saudi Airlines. He specialises in building digital marketing infrastructure that delivers measurable business results, from lead generation to strategic audience engagement. Ayman has also helped governments and corporations design strategies to reach and engage their digital audiences at scale. He has trained extensively across the Gulf region, including for the universities of Abu Dhabi, Ajman and Al Ain.

Caitlin is a communication strategist, writer and keynote speaker with over 15 years of experience working with clients across Europe, the United States, the Middle East and Australasia. As a trainer and coach she specialises in leadership communication, public speaking, negotiation and personal impact. Her clients span sectors from finance to luxury, including the European Central Bank, Prudential, Novartis and Chanel. Caitlin is also a voiceover artist and screenwriter, with credits for the History Channel and Amazon, and she brings creative storytelling techniques into her corporate training. Her approach combines strategic rigour with practical, performance-based coaching that helps professionals communicate with authority and authenticity.

Corrina is an international trainer and coach specialising in communication, motivation and team productivity. She is a certified NLP Master Practitioner, a Facilitator of Inter-Cultural Awareness and a Behavioural Style Consultant using DiSC profiling. Corrina qualified with the UK Chartered Institute of Marketing and has lived and worked in Australia, Egypt and Bahrain before settling in Dubai, where she managed a marketing agency for 15 years. She moved into learning and development in 2011, bringing extensive real-world business experience into the training room. Her approach helps professionals understand their own communication style and adapt it effectively for different audiences and situations, building confidence and interpersonal impact across cultures.

Elena is a communications and public relations professional with over 15 years of experience. She led the communication functions at Ehrmann AG, Nestle and GlaxoSmithKline in Russia and Eurasia. She is an expert in strategic communications, reputation management, media relations, crisis management and sustainability programmes. Elena advises organisations across the Middle East and Asia on communication strategy and stakeholder engagement. She holds two Master's degrees in Economics and Management and in Journalism, and studied leadership at London Business School. She is a member of the World Communication Forum Association in Davos. Elena trains on strategic communications, reputation management and media relations.

Eva is a leadership coach and somatic specialist who supports senior executives and leadership teams to develop grounded presence, emotional clarity and sustainable influence. With over 15 years of experience in somatic psychology, coaching and executive facilitation, she helps leaders navigate complexity and high-pressure situations with greater self-awareness and relational intelligence. Eva is a certified Somatic Experiencing Practitioner completing advanced training in Bodynamic Analysis. Her work draws on somatic psychology, adult development theory and leadership research, shaped by international experience across Europe, the United States and Asia. She designs coaching and leadership programmes focused on regulation, embodied decision-making and team dynamics. Eva is known for her calm presence and ability to help high-performing leaders close the gap between competence and impact.

Felice is a versatile editor, writer and broadcaster with deep experience in economic and business communication. During a 16-year career at CNN she helped create and produce the award-winning live business programme World Business Today. She later became Managing Editor of Hoover's Online Europe, leading a team of journalists. Felice has since launched and managed digital content projects including websites, intranets and microsites for organisations including Transport for London and the NHS. She consulted on web and print communications for the 2012 Olympic and Paralympic Games in London. Her training covers writing for business, content strategy and editorial communication.

Frances is a communications specialist with more than 26 years of experience in broadcast journalism and public relations. She trained in-house at BBC Northern Ireland and later worked as a news editor and presenter for both the BBC and Dubai Television and Radio. Frances served as editor-in-chief for a high-end lifestyle magazine and has contributed to national newspapers in the UK and other countries. In her corporate communications career, she specialises in media relations, employee engagement and crisis communications. Her clients include Emirates Airline and Group, Dubai Airports, Dubai Airshow, American University of Sharjah and Dubai Tourism.

Hisham is a veteran broadcast journalist recognised across the Middle East as one of the most respected news anchors in Arabic business television. As Head of Business News at Qatar TV he established a new business news division, and previously worked as a senior financial analyst and presenter at CNBC Arabia covering regional and international financial markets. Before journalism, Hisham held senior roles in finance at Shuaa Capital, Barclays private banking and Citibank. He regularly moderates forums and panel sessions across the Middle East. Hisham holds a BA and MBA in banking and finance and a second postgraduate degree in international business. His combination of financial sector expertise and broadcast authority makes him a uniquely credible media trainer.

Israa is a protocol and etiquette expert specialising in business etiquette, international protocol and executive presence. Certified by The European School of Protocol in London and Protocolbureau in the Netherlands, she holds a Master's degree in Leadership and Human Resources Management. Since 2015 Israa has worked extensively across the GCC, providing training to senior executives, government entities and royal households. Her expertise spans business and dining etiquette, executive presence, public speaking and international protocol. She holds multiple advanced certifications including a Masterclass in Modern Protocol. Israa helps professionals navigate complex social and professional environments with confidence and polish.

Izabela is a communications specialist and certified executive coach with more than 15 years of international experience in Europe, the United States and the Middle East. She managed the communications functions for international brands including Jumeirah Group's Burj Al Arab hotel, Euromonitor International, Incisive Media and Business Monitor International. Her expertise spans internal and external communication, crisis management, media relations and executive coaching for public speaking. Izabela delivers career and communication coaching for individuals and organisations, training on executive presence, communication strategy and reputation management.

Jenni is a senior communications professional with extensive experience within the UK Government Communications Network, where she worked closely with ministers and senior policy officials across multiple departments including Trade and Industry, and for prominent Royalty. In the corporate world, Jenni served as UK head of public relations for Pfizer, where she was responsible for PR and media training across the organisation as part of the European communications team. Her experience includes strategic public relations, corporate communications, press office development, media relations, public affairs, crisis communications and writing.

Joumana is a media trainer and Arabic-language broadcast journalist with more than 20 years of experience in television, radio and digital media. She is currently a chief editor and senior news anchor at Al Mashhad TV. Her career spans major newsrooms across the Arab world, including senior presenting and editorial roles at Al Aan TV, Al Ekhbariya in Saudi Arabia, Kuwait TV and the National Broadcasting Network in Lebanon. Alongside her broadcasting career, Joumana has spent over a decade as a media trainer, delivering training in TV and radio presenting, public speaking, voiceover and Arabic for journalists. She specialises in developing the presenting, writing and editorial skills of media professionals with a deep focus on Arabic language excellence.

Lama is a corporate trainer and communication coach with more than 15 years of experience supporting senior professionals in government, education and industry. She has designed and delivered executive training for national ministries, global companies and public authorities in strategic communication, media handling, emotional intelligence and leadership presence. She has also held advisory roles in the Canadian federal government, supporting senior officials with stakeholder engagement and communication strategy. Lama is a certified executive coach with a Master's degree in Communication and a double bachelor's in Business Administration and Sociology. She has lived and worked in North America and the Middle East. Her sessions combine deep subject knowledge with a collaborative approach shaped by first-hand experience of the pressures facing leaders in complex environments.

Louise is an integrated communication specialist with 25 years of experience leading global consumer business across FMCG, retail, health, technology and travel. A creative strategist at heart, Louise specialises in content and channel planning across owned and earned media, reputation protection and integrated content distribution. She has led global teams at some of the world's leading agencies including Weber Shandwick, Ogilvy, H+K and MSL. Her client experience includes P&G, Unilever, Kellogg, British Airways, Bayer, Aldi and Ocado.

Mariam is a media professional with over 18 years of experience in presenting, writing, reporting and producing news and business stories. She currently works as a producer for Abu Dhabi TV. Her career spans Al-Arabiya News Channel, Sky News Arabia, Alhurra TV in Washington DC and LBCI in Lebanon. Mariam has covered major international events including the World Economic Forum in Davos, G20 summits, OPEC meetings and Expo Milano, interviewing ministers, CEOs and executives worldwide. She has been coaching executives for media interviews for more than 10 years. Mariam holds a Master's degree in International Affairs and Diplomacy from Notre Dame University and a Bachelor's in Political Sciences from the Lebanese University.

Nick is a senior media consultant with more than 30 years of experience as an international broadcast journalist. Trained by the BBC, he worked with ITV and ITN as a reporter, presenter, producer and assignments editor before leading global newsgathering for the launch of Al Jazeera English in 2006. Since moving to Dubai in 2010, Nick has specialised in training senior executives and spokespeople in media skills and crisis communications. His clients include IKEA, Huawei, Qatar Airways, Cigna, American Express, the UAE Central Bank and JP Morgan. He also works in corporate video production for international organisations such as Mars, Merck and the British Council. Nick has consulted on TV channel launches across India, Iraq, Lebanon, Saudi Arabia and Pakistan.

Punam is an experienced journalist, presenter and media trainer with a career spanning radio, television and film. She began as a news journalist and breakfast show host at the BBC in the UK before being recruited by Dubai One TV to host and write its first English-language lifestyle show. She is currently a freelance producer and host for Dubai Eye Radio, the UAE's leading talk station. Beyond broadcasting, Punam is a videographer, editor and director. She has produced and directed her own TV show for SKY TV and premiered her independent film at the Dubai International Film Festival. As a media trainer, she teaches public speaking, presenting and scripting to professionals across various industries. With 20 years of experience both in front of and behind the camera, Punam has a deep understanding of how to craft compelling content and bring out the best in people on screen.

Ruth is an international journalist, executive coach and media communications specialist with more than 16 years of experience. As a financial reporter and MENA bureau chief for Mergermarket she developed extensive expertise interviewing senior executives across all industries. Ruth is an expert media trainer who also specialises in written communication including annual reports. She regularly appears on CNBC to discuss M&A and investment trends, and moderates business conferences and events. Ruth holds a BA in Media Performance, is a qualified journalist from Belfast Metropolitan College and has an ICM Diploma in Public Relations with Distinction from the Fitzwilliam Institute, Dublin.

Sam is a social media and corporate communications consultant with experience spanning consumer and corporate brands including Emirates, Jumeirah Group, Procter and Gamble, Emaar and Dubai World Trade Centre. She has worked in-house, in agency and in the not-for-profit sector. Sam specialises in integrated communications strategy, customer engagement, social media strategy and stakeholder engagement. She brings practical, hands-on knowledge of what drives compelling content and genuine audience engagement.

Sarah is a dynamic communicator with over 20 years of experience in media, finance and business. As one of CNBC's key anchors, she developed expertise working with leaders from industry, government and academia. A skilled listener and coach, Sarah helps clients define and achieve their communication objectives. Her coaching experience includes training senior executives for high-stakes television interviews and public speaking engagements. Her international career has given her deep understanding of cultural and professional practices across Europe, Asia, the Middle East and the Americas.

Tim is a strategic communications consultant with more than 20 years of experience helping organisations deliver messages effectively to media, investors, regulators, policymakers and employees. He spent a decade at HSBC, serving as Regional Head of Communications for the Middle East and North Africa before moving into global communication roles. Prior to HSBC, Tim worked across financial services and consumer sectors with organisations including Abbey National/Santander, BNY Mellon, Edelman and Asda'a PR. He is a highly experienced executive coach, helping senior leaders maximise impact in media interviews, presentations, investor engagements and public speaking. A graduate of Oxford University, Tim brings strategic depth and practical coaching skill to every session.

Will is the co-founder and Managing Partner of ISOC. He studied Experimental Psychology at Oxford and later journalism and politics in the United States. He joined Reuters as a graduate trainee and served as a foreign correspondent specialising in financial and economic news, covering international summits and interviewing heads of state, ministers and CEOs. Will co-founded ISOC and Pinnacle PR, a global communications consultancy. He has executed large-scale projects to create communication strategies and systems for national governments and major corporations. For six years he was chief advisor to the head of communications in the office of a Prime Minister. He has counselled hundreds of cabinet ministers, CEOs and senior executives across Europe, North America, the Middle East, Africa and Asia. Will specialises in executive coaching, media training, crisis communication and strategic messaging.