Reputational issues rarely arrive as crises — they build. This course develops the strategic capability to identify emerging risks, manage stakeholder perceptions and protect your organisation’s reputation before problems escalate. You will learn to map reputation drivers, build authentic stakeholder engagement, and create a systematic approach to issues management that works at both corporate and local level.
Reputation drivers and vulnerability assessment, stakeholder mapping and engagement strategy, authentic communication and corporate responsibility, and building a strategic issues management system.
Every session runs in a small, boardroom-format group — typically six to eight senior professionals. Your trainer tailors content to the specific industries, organisations and challenges each participant brings, so you work on real situations, not generic examples. The learning combines evidence-based best practice briefings with structured discussions, practical workshops and peer learning. This is training with a coaching and consulting flavour — focused on building skills and producing outputs you can apply in your work immediately.
- Assess the drivers of your organisation’s reputation and identify vulnerabilities
- Build a strategic approach to issues management that demonstrates clear value
- Map and prioritise stakeholders using practical evaluation tools
- Design stakeholder engagement that builds trust and authenticity
- Navigate reputational issues across digital and traditional channels
- Apply corporate responsibility principles to strengthen long-term reputation
- Create an issues management system from group level to local operations
- Identify emerging risks early using structured monitoring and assessment techniques
- Reputation drivers
- Shaping online perceptions
- Different tools for stakeholder mapping
- Outside-in and inside-out perceptions
- The role of corporate responsibility
- Shaping your organisation’s reputation
- Authentic communications
- Creating and living corporate values
- Managing reputations and perceptions in different circumstances
- Building confidence and trust
- Engaging with stakeholders in a crisis
- Tools and examples for bridging the perception gap with stakeholders
- Understanding your organisation’s reputation drivers
- Managing risk and reputation for your organisation
- Creating a strategic issues management system within your organisation
- Applying a strategic approach from group to local level
This course is for senior communicators and corporate affairs professionals responsible for protecting organisational reputation. It is particularly relevant if you manage stakeholder relationships, monitor emerging issues, or advise leadership on reputational risk — and want a structured strategic framework rather than ad hoc responses.
- Dubai19 October 2026· $1,200Book
- Live Online26–27 October 2026· $950Book
- Dubai14 December 2026· $1,200Book
- Live Online21–22 December 2026· $950Book
The following are some of the ISOC trainers who regularly lead this course, depending whether you join us in London, Dubai or live online.
Yes. We deliver this course for teams of any size, tailored to your organisation’s context and objectives. Contact us to discuss your requirements.
This course focuses on the ongoing, strategic management of reputation and emerging issues — before they become crises. Crisis Communication Strategy and Management focuses specifically on building crisis plans, systems and response capability for when a crisis does occur.
Yes — building that process is a core outcome of the course. You will leave with a practical framework for systematic issues management that you can implement in your organisation.
Nothing specific is required. If you have a current project, challenge or organisational context relevant to the course, bring it along — the practical exercises can incorporate real-world scenarios.
