Reputation and Issues Management

This issues management training course covers defending corporate reputation. You will learn new strategies and practical approaches for stakeholder communication. Topics include contemporary best practice on authenticity and ethical business practice.  

This course is available both live online and face-to-face.

  • Face to face (London) | One day | £675 +VAT
  • Face to face (Dubai) | One day | Media One Hotel | $795 +VAT
  • Live online (Zoom) | Two half-days | 10:00-14:00 London time | $795

Also available on request in US / Asia timezones.

This course runs in English. It is also available on request in Arabic, Dutch or French.

Course outline

Strategic reputation management

This module covers universal principles, concepts and modern best practice underlying reputation and issues management.

  • Reputation drivers
  • Shaping online perceptions
  • Different tools for stakeholder mapping
  • Outside in and inside out perceptions

Reputation, authenticity and ethics

This module examines the components and content of reputational value in the current communication environment, with a focus on authentic practices.

  • The role of corporate responsibility
  • Shaping your organisation’s reputation
  • Authentic communications
  • Creating and living corporate values

Stakeholder engagement

This module covers the practicalities of reputation management through multiple communication channels, including in challenging situations.

  • Managing reputations and perceptions in different circumstances
  • Building confidence and trust
  • Engaging with stakeholders in a crisis
  • Tools and examples for bridging the “perception gap” with stakeholders

Strategic issues management

This module covers issues management from a big-picture perspective: the role of reputation as an organisation’s social “licence to operate”.

  • Understanding your organisation’s reputation drivers
  • Managing risk and reputation for your organisation
  • Creating a strategic issues management system within your organisation
  • Applying a strategic approach from group to local level
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Meet your trainers

Following are some of the ISOC trainers who regularly lead this course, depending whether you join us in London, Dubai or live online. 

Trainer profile: Sarah Cocker

Sarah is a dynamic communicator with over 20 years’ experience in media, finance and business. Her international experience in banking, and as one of CNBC’s key anchors, makes her at ease dealing with leaders and experts from industry, government and academia. A skilled listener and coach, Sarah enjoys working with clients to help them define and achieve their objectives. Her coaching experience includes training blue-chip executives in public speaking and techniques for challenging television interviews. Her international career has given her an understanding of the cultural and working practices in the Europe, Asia, the Middle East, North and South America.

Trainer profile: Anne Bleeker

Anne Bleeker is a corporate communications professional with 20 years of international experience in multiple industries and highly multicultural environments. Coming from an in-house environment, Anne has been involved in the development, planning and management of communication strategies, internal and external communications campaigns, crisis communications and stakeholder engagement programmes  for major organisations including the Jumeirah Group, Future Pipe Industries and the Rezidor Hotel Group. Anne holds a Bachelor degree in Hotel Administration from the Hotel School The Hague and a Masters of Business Administration (MBA) from the University of Colorado at Colorado Springs in the USA. She is a former board member of the Middle East Public Relations Association (MEPRA), a member of PRCA MENA and a member of the International Association of Business Communicators (IABC). Anne is Managing Partner of In2 Consulting, a boutique strategic communications agency based in Dubai, which she co-founded with her business partner in 2010.

Trainer profile: Frances Barton

Frances is a communications specialist with more than 26 years’ experience in broadcast and print journalism, as well as public relations. Frances began her communications career by training in-house at BBC Northern Ireland. She later worked as a news editor and presenter for the BBC and also for Dubai Television and Radio. Frances served as editor-in-chief for a high-end lifestyle magazine and has also contributed articles to national newspapers in the UK and other countries. As a communications and PR professional, Frances specialises in media relations, employee engagement and crisis communications. Her clients have included major organisations such as Emirates Airline & Group, Dubai Airports, Dubai Airshow, American University of Sharjah and Dubai Tourism.  

What you will learn

After this course you will be able to:

  • Understanding of what reputation and issues management is and involves
  • Take a strategic approach and demonstrate value to/ engage the organisation
  • Understand the need for engagement and authenticity in a “bottom up”
  • Navigate reputational issues in social media
  • Appreciate the implications of corporate responsibility both for communications professionals, but also for the wider organisation

Who should attend?

This is an advanced-level course designed for learners in senior roles, aspiring to mastery and innovation. Learning is pitched at a level to help you to synthesise best practice and direct strategic implementation. This course is recommended for senior communicators who are looking at building a strategic approach to reputation and issues management for their organisation.