Strategic Communications and PR Programme

The ISOC Strategic Communications and Public Relations Programme is our flagship masterclass for senior communication professionals. You will share knowledge and best practice in a small-group format among high-level peers. Topics include strategy, management, internal, media and crisis communication. 

This course is available face-to-face.

  • Face to face (Dubai) | Five days | Media One Hotel | $3,475 +VAT 

Course outline

Communication Strategy Design and Development

This module is a systematic recipe for PR strategy design. 

  • Communication strategy
  • Stakeholder mapping
  • Channels and tactics
  • Positioning and messages

Advanced Communication Strategy

This module is a masterclass in strategy for PR professionals.

  • Strategy frameworks
  • Evidence-based communication
  • Defining objectives
  • Securing buy-in

Planning and Managing PR Campaigns

This module covers how to translate communication strategy into results.

  • Campaign planning
  • Universal platforms
  • Project management
  • Managing partners and suppliers

Advanced Communications and PR Management

This module covers covers how to run PR teams and campaigns.

  • Communication campaign planning
  • Campaign platforms and measurement
  • Strategic and operational press office management
  • Leading and managing teams and agencies

Creativity in Communications and PR

This module covers how to generate ideas for inspirational campaigns. 

  • Creativity origins
  • Creativity showcase
  • Creativity techniques
  • From creativity to reality
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What you will learn

After this course you will be able to:

  • Feel up to date with thinking and practices at the most senior level in public relations
  • Reflect and discuss the latest ideas and developments in the industry
  • Develop complex and sophisticated communication strategies
  • Analyse the roles and functions of an ideal communication department
  • Create policies, procedures, materials and resources to facilitate the efficient running of your own communication department
  • Stimulate, manage and implement creativity in communication strategy and outputs

Who should attend?

This is an advanced-level course designed for learners in senior roles, aspiring to mastery and innovation. Learning is pitched at a level to help you to synthesise best practice and direct strategic implementation. This course is recommended for senior PR managers, communications directors, agency account directors, communications managers, communications directors, government communications managers and directors.