Strategic Communications and PR Programme

The ISOC Strategic Communications and Public Relations Programme is our flagship masterclass for senior communication professionals. You will share knowledge and best practice in a small-group format among high-level peers. Topics include strategy, management, internal, media and crisis communication. 

This course is available face-to-face.

  • Face to face (London)¬†|¬†Five days¬†|¬†¬£3,375 +VAT
  • Face to face (Dubai)¬†|¬†Five days¬†|¬†Media One Hotel¬†|¬†$3,975 +VAT

This course runs in English. 

Course outline

Communication Strategy Design and Development

This module is a systematic recipe for PR strategy design. 

  • Communication strategy
  • Stakeholder mapping
  • Channels and tactics
  • Positioning and messages

Advanced Communication Strategy

This module is a masterclass in strategy for PR professionals.

  • Strategy frameworks
  • Evidence-based communication
  • Defining objectives
  • Securing buy-in

Crisis Communication Strategy and Management

This module covers strategy, planning, systems and resources.

  • Crisis communication strategy
  • Crisis Radar: Risk Assessment and Issues Mapping
  • Crisis Communication Systems and Planning
  • Communicating in Uncertain Times

Advanced Communications and PR Management

This module covers covers how to run PR teams and campaigns.

  • Communication campaign planning
  • Campaign platforms and measurement
  • Strategic and operational press office management
  • Leading and managing teams and agencies

Creativity in Communications and PR

This module covers how to generate ideas for inspirational campaigns. 

  • Creativity origins
  • Creativity showcase
  • Creativity techniques
  • From creativity to reality
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Meet your trainers

Following are some of the ISOC trainers who regularly lead this course, depending whether you join us in London, Dubai or live online. 

Trainer profile: Izabela Hamilton

Izabela is a communications specialist and certified executive coach with more than 15 years' international experience in Europe, the United States and the Middle East. She managed the communications functions for prominent international brands including Jumeirah Group's flagship Burj Al Arab hotel, market intelligence group Euromonitor International, Incisive Media and Business Monitor International. Izabela's responsibilities and expertise include internal and external communication, crisis, events, media relations and coaching for public speaking. She delivers career and communication coaching for individuals and organisations of all sizes. She trains on many topics including soft skills, executive presence, communication strategy and reputation management.

Trainer profile: Elena Yakunina

Elena is a successful communications and public relations professional with over 15 years’ experience. She led the communication functions at Ehrmann AG, Nestlé and GlaxoSmithKline in Russia and Eurasia. She is an expert in strategic communications, reputation management, media relations, social media engagement, personal and brand/product PR, crisis, change and transformation, CSR/sustainability and sponsorship programs. She has extensive experience in managing stakeholder relations and generating public support. She advises a number of organisations in the Middle East and Asia on strategic communications. Elena holds two master’s degrees in Economics and Management, and in Journalism. She studied leadership at the London Business School. Elena is a member of World Communication Forum Association (Davos, Switzerland). She speaks English, Russian and basic French.

Trainer profile: Felice Hawley

Felice is a versatile editor, writer and broadcaster with in-depth experience of economic and business news. During a 16-year career at CNN, she helped create and then produce the award-winning live business programme “World Business Today”. Moving to text, Felice became Managing Editor of Hoover’s Online Europe, responsible for a team of journalists. She later went on to launch several websites, intranets, extranets and microsites. She writes, edits and manages content for organisations including Transport for London and the NHS. Felice consulted on web and print materials ahead of the 2012 Olympic and Paralympic Games in London.

What you will learn

After this course you will be able to:

  • Feel up to date with thinking and practices at the most senior level in public relations
  • Reflect and discuss the latest ideas and developments in the industry
  • Develop complex and sophisticated communication strategies
  • Analyse the roles and functions of an ideal communication department
  • Create policies, procedures, materials and resources to facilitate the efficient running of your own communication department
  • Stimulate, manage and implement creativity in communication strategy and outputs

Who should attend?

This is an advanced-level course designed for learners in senior roles, aspiring to mastery and innovation. Learning is pitched at a level to help you to synthesise best practice and direct strategic implementation. This course is recommended for senior PR managers, communications directors, agency account directors, communications managers, communications directors, government communications managers and directors.