Chat with us
Training Coaching Dates Resources
Top courses
Public Speaking Media Training Communication Strategy Internal Communications Crisis Communication
Contact

|

Training › Media Training › eLearning

Media Training eLearning

Every media interview skill in one self-paced programme — available on demand, from anywhere in the world.

29 modules
8 hours of learning
Lifetime access
Sixth edition
$495
One-time purchase · instant access
Buy now and start today
 

About the programme

Handling a media interview confidently is a skill that can be learned — and practised long before the camera turns on. This sixth-edition programme covers everything from message preparation and news values to voice, body language, and difficult questions. Twenty-nine modules. Eight hours of guided learning. Lifetime access with regular updates, including technical setup for Zoom and Teams interviews, and new formats in the post-legacy media era.

Course outline

Preparation

Organise your ideas with practical tools

Message development, proof points, news values and media dynamics. Covers Q&A documents, factsheets and talking points. Finishes with a simple, practical preparation framework you can use before any interview.

Body and voice

How to look, sound and feel your best

Eye contact, gesture, posture, appearance and camera presence. Voice projection, pace, tone and pitch. How to choose the right register and vocabulary, generate good quotes and soundbites, and make any interview feel natural and conversational.

Performance

How to give a safe and effective interview

Managing yourself, the journalist and the situation during the interview itself. Covers anxiety management, question analysis, storytelling and conversational messaging. How to be agile, proactive and energetic — even under pressure.

Challenges

How to handle difficult questions and situations

Journalist dynamics, aggressive questioning, common traps and pitfalls. Off-the-record conventions. Strategies and tactics for difficult and unwanted questions, including crisis interviews.

What you will learn

Prepare messages and proof points for any media interview
Anticipate journalist questions using news values and media dynamics
Manage body language, eye contact and posture under camera pressure
Project your voice effectively — pace, tone, pitch and language for impact
Handle any interview confidently using storytelling and conversational messaging
Recognise and deflect common journalist traps and pitfalls
Navigate hostile questioning and protect your organisation's position
Set ground rules and manage off-the-record conventions appropriately

Who this is for

Any professional who gives — or is likely to give — media interviews, and who wants to prepare thoroughly at their own pace, without waiting for a scheduled training date. Whether you are a first-time spokesperson or an experienced professional looking to sharpen your skills, the programme works. It starts from first principles and builds systematically; experienced spokespeople use it as a complete refresher.

About your trainer

Will Hardie is one of the world's most experienced media trainers, with 20 years of coaching more than 2,000 spokespeople for broadcast, print and online interviews across every sector and every continent. He has designed and presents every module in this programme.

How does this compare to ISOC's face-to-face Media Training?

This programme covers all the theory and best practice in depth — everything there is never time for in a one-day workshop. Face-to-face training adds individual filmed coaching, peer learning and live feedback from the trainer. Many delegates do both. Learn more about in-person Media Training →

Frequently asked questions

Approximately eight hours in total. The course is self-paced — work through it in one session or across several days, entirely at your own pace. You can rewatch any module as many times as you like.
Lifetime access, with free updates included. The programme is now in its sixth edition and is updated regularly — including new content for Zoom and Teams interviews and evolving media formats.
Yes. The programme starts from first principles and builds systematically through preparation, delivery, performance and difficult questions. It is equally effective as a complete introduction or as a thorough refresher for experienced spokespeople.
Absolutely — many delegates do both, and the combination is powerful. This eLearning programme covers the depth of theory and best practice that there is never time for in a one-day workshop. In-person coaching then adds individual filmed practice, live feedback, and peer learning. Many organisations use this programme to prepare delegates before attending a face-to-face session.
For group licences or in-house training programmes that combine eLearning with live coaching, please get in touch — we can discuss the right arrangement for your organisation.

Start learning today

29 modules · 8 hours · lifetime access · sixth edition

$495
Buy now and start today