Speech Writing

This speech writing training course covers the art of creating memorable speeches. You will learn to create powerful and natural language fit for the speaker and occasion. Topics include planning, structure, flow, rhetoric, transitions and other key components.  

This course is available both live online and face-to-face.

  • Face to face (Dubai) | One full day | Media One Hotel | $695 +VAT
  • Live online (Zoom) | Two half-days | 10:00-14:00 London time | $695

Also available on request in US / Asia timezones

Course outline

Speech planning

This module covers strategic approaches and planning techniques to lay the foundations for effective speeches.

  • Tailoring speeches for specific audiences and occasions
  • Messaging in speechwriting for strategic communications impact
  • Selecting and developing appropriate topics, angles and concepts
  • Workshop: plan a speech outline for a senior manager at your organisation

Structure and flow

This module covers how to outline and structure a speech framework for optimal narrative flow and development of concepts.

  • Structuring a speech outline
  • Maintaining attention and interest through variety
  • Using transition, signposting and framework devices to orient listeners
  • Workshop: deconstruct a classic speech and extract best practice

The spoken word

This module covers how to “write aloud”: composing texts for oral delivery using natural, colourful spoken language and rhetorical techniques.

  • Cadence, balance and repetition
  • Punctuating for respiration
  • 10 classical rhetorical devices
  • Persuasion, narrative and transition techniques
  • Natural language

Key elements and delivery

This module covers best practice in writing introductions and conclusions, and preparing a speech for delivery.

  • Speech introductions: attention, motivation and rapport
  • Speech conclusions: closure, review and rally
  • Preparing a speech for delivery
  • Notes and visuals
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What you will learn

After this course you will be able to:

  • Understand the concepts at the heart of all good speeches
  • Deploy new skills and ideas to put them into practice
  • Plan a speech using methodical techniques to lay sound foundations
  • Outline content for a speech for optimal narrative flow and development of concepts
  • Adapt your writing style for the spoken word including classic rhetorical techniques
  • Write powerful introductions and conclusions with respect to the essential functions of these key speech elements

Who should attend?

This is an intermediate-level course designed for learners with existing knowledge and several years of experience in communications or PR. Learning is pitched at a level to help you develop strategic approaches and apply sophisticated techniques. This course is recommended for all communications professionals whose role includes writing speeches, presentations, talking points and all other forms of content for the spoken word.