Crisis communication demands strategic thinking, operational discipline, media confidence and digital agility. This programme builds capability across all of them over five intensive days — from reputation management and crisis planning through to media handling, spokesperson preparation and digital crisis response. You will leave with a comprehensive toolkit and the confidence to lead when it matters most.
Reputation management and strategic issues mapping, crisis communication strategy, systems and planning, online crisis communication, crisis media management and rapid response, and crisis interview training.
This five-day programme runs in a small, boardroom-format group of senior professionals. Each day covers a distinct specialist discipline, with modules combining evidence-based best practice briefings, structured discussions, practical workshops and peer learning. Your trainers tailor content to the specific industries, organisations and challenges in the room. The format has a coaching and consulting flavour — you work on real situations and produce outputs you can apply immediately. You will leave with a comprehensive crisis communication capability — from strategy and systems through to media handling and digital response.
- Develop a crisis communication strategy and practical implementation plan
- Conduct crisis risk assessment including reputation drivers and issues mapping
- Design crisis communication systems, teams, protocols and resources
- Manage communication proactively during and after a crisis event
- Develop decisive crisis messages, positioning and response statements
- Engage confidently with journalists and manage media dynamics during a crisis
- Perform effectively in challenging crisis media interviews
- Lead your organisation’s online crisis response across digital channels
- Strategic reputation management
- Reputation, authenticity and ethics
- Stakeholder engagement
- Strategic issues management
- Crisis communication strategy
- Crisis radar: risk assessment and issues mapping
- Crisis systems, teams and protocols
- Crisis communication resources and planning
- Principles of online crisis communication and PR
- Digital channels and platforms for crisis communications
- Online crisis communication strategy and planning
- Online crisis communication response and engagement
- Rapid response: seizing the golden hour
- Crisis messaging and positioning
- Managing crisis news and media dynamics
- Structured preparation using a step-by-step model
- Preparing crisis-appropriate positioning and messages
- Anticipating and preparing answers for likely questions
- Managing aggressive or pushy questioning
- Staying calm and dignified under persistent questioning
This course is for senior communication professionals who need comprehensive crisis capability across strategy, media handling, digital response and spokesperson preparation. It is ideal if you are stepping into a crisis communication role, consolidating experience across different crisis disciplines, or building the depth needed to advise leadership with authority.
- Dubai19–23 October 2026· $5,900 plus VATBook
- London19–23 October 2026· £5,500 plus VATLast few seatsBook
- Dubai14–18 December 2026· $5,900 plus VATBook
- London14–18 December 2026· £5,500 plus VATBook
The following are some of the ISOC trainers who regularly lead this course, depending whether you join us in London, Dubai or live online.
Yes. We deliver this course for teams of any size, tailored to your organisation’s context and objectives. Contact us to discuss your requirements.
Each day covers a distinct crisis communication discipline — reputation and issues management, crisis strategy and systems, online crisis communication, crisis media management, and crisis media training — building a comprehensive and integrated capability over the week.
Individual modules are available as separate one-day courses. However, the five-day programme is designed as an integrated learning arc, and participants consistently report that the cumulative effect is significantly more valuable than individual days.
Nothing specific is required. If you have a current project, challenge or organisational context relevant to the course, bring it along — the practical exercises can incorporate real-world scenarios.