Protocol and Etiquette Management
Protocol and Etiquette Management is a practical and high-level course on how to navigate high-profile diplomatic and business encounters with confidence and cultural intelligence. It demystifies the formal rules of protocol and the subtle nuances of etiquette, so you can avoid faux pas and represent your organisation at the highest standards.
In the international arena, small etiquette mistakes can have big consequences. Whether you are organising an international conference or preparing your CEO for a VIP delegation, this training provides a practical roadmap to get it right every time.
This course focuses on real-world outcomes. You will learn the written and unwritten rules that govern official interactions – from the principles set out in international diplomatic conventions to the nuances of cross-cultural courtesy in business.
By the end of the programme, you’ll know how to deliver seamless VIP experiences, build trust across cultures and safeguard your organisation’s reputation in any global setting. You will be equipped to act as a trusted advisor on protocol, ensuring every high-stakes interaction is handled with courtesy, respect and strategic insight.
 This course is available face-to-face and in a shortened version live online:
- Face to face (Dubai) | Two days | Media One Hotel | $2,174 +VAT
- Live online (Zoom) | Two half-days | 10:00-13:30 London time | $867
Also available on request in US / Asia timezones.
This course runs in English. It is also available on request in Arabic, with a focus on GCC protocol.
Course outline
Core concepts and communication skills
This module covers the foundational principles of protocol and effective professional interactions.
- Definitions and distinctions between protocol, etiquette and hosting
- Principles of formal introductions, greetings and professional correspondence
- Fundamentals of courtesy, respect and professional manners
- Practical exercises to internalise core protocol concepts
- Clarifying expectations and communication standards for VIP interactions
Cultural awareness
This module covers the skills to communicate sensitively across cultural boundaries.
- Recognising cultural differences and adapting behaviour accordingly
- International customs: gift-giving, dining manners, and professional decorum
- Cross-cultural communication techniques for clarity and respect
- Practical approaches to cultural research and sensitivity in preparation
- Exercises in navigating intercultural misunderstandings gracefully
Preparing and hosting VIP visits and occasions
This module covers detailed planning and execution strategies for high-profile events and visits.
- Step-by-step planning guide for VIP engagements and diplomatic visits
- Managing logistics: arrival, welcome, and departure of high-status guests
- Techniques for organising bilateral and multilateral meetings effectively
- Handling seating arrangements and orders of precedence accurately
- Simulation exercises in hosting scenarios to build confidence
Protocol and etiquette for VIPs
This module covers advanced ceremonial protocol and refined etiquette for formal occasions.
- Understanding international conventions and formal diplomatic protocols
- Forms of address, titles, and appropriate verbal and written etiquette
- Handling symbolic elements: national flags, anthems, and official ceremonies
- Managing invitations, RSVPs, seating plans, and event execution details
- Practical role-play for advanced ceremonial situations and official interactions
Reviews
Meet your trainers
Following are some of the ISOC trainers who regularly lead this course, depending whether you join us in London, Dubai or live online.
Trainer profile: Israa Shaheen
Israa is a Certified Business Etiquette & International Protocol Consultant. Born and raised in the UAE, Israa has obtained her MBA degree in Leadership & HRM from University of Dubai. Prior to entering the Etiquette & Protocol field, she worked in both Public & Private sectors in the UAE, through which she gained an ideal mixed experience. Israa’s passion lies in empowering people to become more confident, courteous and professional in business and social situations, through equipping them with the essential etiquette and protocol knowledge for them to succeed personally and professionally.
Trainer profile: Jenni Perry
Jenni is a senior communications professional, PR consultant and strategist. She has extensive experience within the UK Government Communications Network, working closely with Ministers and senior policy officials across various departments including Trade and Industry, and for prominent Royalty. In the corporate world, Jenni was UK head of public relations for global pharmaceutical group Pfizer, where as a member of the European communications team she was responsible for PR and media training across the organisation. Her experience includes strategic public relations, corporate communications, press office development, media relations, public affairs, sponsorship management, crisis communications, corporate social responsibility and writing.
Trainer profile: Sarah Cocker
Sarah is a dynamic communicator with over 20 years’ experience in media, finance and business. Her international experience in banking, and as one of CNBC’s key anchors, makes her at ease dealing with leaders and experts from industry, government and academia. A skilled listener and coach, Sarah enjoys working with clients to help them define and achieve their objectives. Her coaching experience includes training blue-chip executives in public speaking and techniques for challenging television interviews. Her international career has given her an understanding of the cultural and working practices in the Europe, Asia, the Middle East, North and South America.
What you will learn
After this course you will be able to:
- Host VIPs with confidence, ensuring smooth visits from arrival to departure.
- Manage last-minute changes or sensitive scenarios with calm, professional protocol.
- Make a strong impression and avoid offence in high-stakes international situations.
- Apply global protocol principles to uphold respect, order and credibility.
- Adapt etiquette to diverse cultural norms in business and diplomacy.
- Prepare and deliver formal visits, meetings and ceremonial events.
- Interact respectfully across cultures, ranks and national traditions.
- Navigate interpersonal dynamics in official encounters with confidence and tact.
Who should attend?
Protocol and Etiquette Management is designed for professionals managing high-stakes interactions involving senior figures. It suits those directly handling protocol and etiquette or supporting senior leaders in significant events.
This course is ideal for communications and PR professionals dealing with VIP delegations, diplomatic occasions or multicultural teams, including PR managers, communications advisors, government relations officers, executive assistants and protocol officers.
Whether hosting foreign dignitaries, planning ceremonies or managing cross-border meetings, you'll gain confidence and professionalism. No prior protocol training is needed, though experience in PR or communications is beneficial. You'll ensure smooth interactions, leaving positive impressions.
