Strong communication strategy is not a document — it is a system. This course gives you a practical, step-by-step method for building one: mapping stakeholders, selecting channels, defining goals, composing messages and bringing it all together in a clear, integrated plan. You will leave with a framework you can apply immediately to your own organisation.
Communication strategy principles and frameworks, stakeholder mapping and prioritisation, channel and tactic selection, and positioning, messaging and integration.
Every session runs in a small, boardroom-format group — typically six to eight senior professionals. Your trainer tailors content to the specific industries, organisations and challenges each participant brings, so you work on real situations, not generic examples. The learning combines evidence-based best practice briefings with structured discussions, practical workshops and peer learning. This is training with a coaching and consulting flavour — focused on building skills and producing outputs you can apply in your work immediately.
- Build a clear, integrated communication strategy using a step-by-step system
- Analyse, map and prioritise your organisation’s stakeholders
- Select the most effective communication channels for your messages
- Conduct a communications audit and situation analysis
- Compose effective messages and positioning for your organisation
- Define communication goals and objectives that align with business priorities
- Present a communication strategy with clarity and confidence
- Apply a repeatable strategy framework to future communication planning challenges
- Guiding ideas, principles, issues and concepts for communication strategy design
- Using communication to manage reputation
- Using communication to influence stakeholders and behaviour
- Approaches and models for communication strategy development
- Checklists and processes
- Concepts and definitions
- Identifying, grouping and prioritising stakeholders
- Stakeholder mapping
- Audience segmentation
- Types of communication channel
- PR tactics: strengths, weaknesses and applications
- Creating a channel strategy: targeting channels for stakeholders
- Channel segmentation
- Message development
- Strategic positioning
- Proof points: hard and soft evidence
- Messages in action
This course is for communication professionals with several years of experience who want to build a rigorous, practical approach to strategy design. It is ideal if you create or manage communication strategy and want a structured system rather than an improvised approach.
- Live Online12–13 October 2026· $950Book
- Dubai2 November 2026· $1,200Book
- Live Online9–10 November 2026· $950Book
- Live Online7–8 December 2026· $950Book
The following are some of the ISOC trainers who regularly lead this course, depending whether you join us in London, Dubai or live online.
Yes. We deliver this course for teams of any size, tailored to your organisation’s context and objectives. Contact us to discuss your requirements.
This course teaches the practical system — how to build a communication strategy step by step. Advanced Communication Strategy is for professionals who already have that foundation and want to operate at a more senior, strategic level. If you are building the skill for the first time or want a structured methodology, start here.
You will leave with a strategy framework applied to your own organisation’s context — stakeholder mapping, channel selection, messaging and an integrated plan — that you can develop further after the course.
Nothing specific is required. If you have a current project, challenge or organisational context relevant to the course, bring it along — the practical exercises can incorporate real-world scenarios.
