Media training
Executive media coaching for chief executives, country managers and spokespeople, with scenarios built on your own issues, several rounds on camera and a written assessment of each person.
Technology and telecoms
Communication training for technology and telecoms
We prepare the people who speak for technology companies, software makers, electronics brands and telecoms operators. Based in London and Dubai, delivered worldwide.
160+ technology and telecoms organisations trained · 45 countries and territories · Five continents · Since 2001
Trusted across technology and telecoms
Selected technology companies and telecoms operators in Europe, the Americas, the Middle East and Asia.
We also train telecoms operators across the Middle East and Africa, cybersecurity and software companies, data centre operators and government technology agencies.
Why technology and telecoms communication is different
Technology companies sell things their buyers cannot see working. Engineers, product managers and sales teams have to explain them in plain language to the people who decide what to buy, often on a screen rather than in a room.
Telecoms operators run licensed national networks. An outage, a price rise or a question about customer data becomes a public matter, answered to regulators, governments and millions of customers at once.
Technology leaders are asked about far more than their products: privacy, security, artificial intelligence and jobs. Their answers are read in every market the company sells in.
What we train technology and telecoms people for
Every programme is built for the situation your people will face, using your own issues, your stakeholders and the questions they will be asked.
Presentation and pitching
For sales, customer success, engineering and product teams who explain technology to buyers, in the room and live online.
Public speaking and coaching
Public speaking and one-to-one coaching for leaders who present at launches, conferences and to their own staff.
Crisis communication
Crisis communication training and simulations for leadership teams, built on your own risks, from a network outage to a data breach.
Public affairs
Public affairs and government relations for the people who work with regulators and governments on licences, spectrum and data rules.
Communication strategy
Communication strategy, internal communication, writing and social media for technology and telecoms communicators.
How in-house training works
Most of our training is designed for one organisation and delivered to its team. This is what happens between your first message and the training day. To book individuals onto a scheduled course, see our open courses.
1
Tell us what you need
A 30-minute call is usually enough. We ask who will be trained, what they face and what you want to be different afterwards.
2
We send a proposal
Within a few days you receive a written proposal: the programme, the trainers, the format and the fee.
3
We build the programme
Once you confirm, we write the exercises around your organisation: interview scenarios on your issues, crisis exercises on your risks. Every trainer is briefed before day one. Where you are building a whole communication team, we start by assessing people against what each role needs.
4
We deliver and report
On site anywhere in the world or live online, in English, Arabic or French. Every participant is coached individually and leaves ready for the real thing, and looking forward to it. Afterwards you receive a written report on each person and on the team, with recommendations for next steps.
Our work in technology and telecoms
e&, formerly Etisalat: media training and public speaking for its top executives
We media trained 11 of the company's top executives one to one, among them an acting chief executive and four group chief officers, then trained 14 of its senior leaders in public speaking in English and Arabic.
Veeam: presentation training for its renewals and customer success teams
We trained 26 groups of Veeam's renewals and customer success people across Europe and the United States, live online under a master purchase agreement.
Samsung: presentation and pitching training across the business
We trained more than 30 Samsung staff from sales, marketing, engineering and customer service in five courses in little more than a year, from filmed presentation and pitching to an advanced programme on influencing an audience.
Intuit: public speaking and presentation masterclasses
Intuit made our masterclass a fixture at its London office, with 10 in-house sessions over three years and two workshops at QuickBooks Connect.
Sony: one-to-one coaching in presentation and public speaking
We coached the general manager of one of Sony's regional businesses one to one, after the business had placed a member of its team on our intensive media relations seminar.
Accredited by
Talk to us about your team
Tell us who speaks for your organisation and the situations they face. We reply within one working day.
Prefer email? Write to london@isoc.com.
