Writing for Communications and PR Programme
This five-day PR writing course is a practical masterclass for communication professionals. You will refresh your core writing skills and learn practical and versatile new techniques. Topics include press releases, web content, OpEds, case studies, biographies and scripts.
This course is available face to face in London and Dubai.
- Face to face (London) | Five days | £5500 +VAT
- Face to face (Dubai) | Five days | $5900 +VAT
Contact us for details
Programme
Writing for Business and Corporate Communications
This one-day module empowers professionals to write with greater impact.
- Clear and Concise Writing
- Rhythm and Pace
- Style and Tone
- Structure and Planning
- Frameworking and outlining
- Quality Control
Writing for Social Media and the Web
This one-day module covers covers drafting and editing written content for all Web platforms.
- Principles of Writing for Online Readership
- Web Text Content Strategies
- Writing Text that Search Engines Like
- Micro-writing
- Comments, engagement and response
Speech Writing
This one-day module covers covers the art of creating memorable speeches.
- Speech planning
- Structure and flow
- The spoken word
- Key elements and delivery
Copy-Writing for Communications and PR
This one-day module covers writing across a range of purposes and formats.
- Writing for persuasion
- Writing for colour
- Writing for depth
- Writing for spoken word
Press Release Writing
This one-day module covers how to draft and edit effectively when announcing news to the media.
- Press release essentials
- Structure and format
- News, language and colour
- Distributing and pitching press releases
Who should attend?
This is a universal course designed for learners at different levels and in a range of roles. Learning is pitched at a core level, designed to help you analyse core concepts and execute universal skills.
This course is recommended for PR and communication professionals at all levels who would benefit from an in-depth immersion course to raise the value of their writing skills.
What you will learn
After this course you will be able to:
- Amplify the impact of everything that you write, from press releases and case studies to emails and blog posts
- Write powerful and newsworthy press releases quickly and instinctively
- Adapt and develop texts for the needs of readers on the Web, including website content, blogs, social media and micro-formats
- Deploy a range of specialised writing formats including OpEds, PR case studies, placed features and advertorials
- Plan, outline and draft well-structured speeches using powerful language for the spoken word
