|
Online Thought Leadership and Influencer Engagement
This online engagement training course covers how to build authentic reputation. You will learn how to become an influencer and how to partner with existing influencers. Topics include how to navigate the world of online influence and work strategically to identify and develop your own potential using targeted text and video content across key platforms.
- Live Online (Zoom) | Two Half-Days | $595
Also available on request in US / Asia timezones
Course outline
The Thought Leader in You
Understanding thought leadership
- How to identify your own potential as a thought leader
- Developing unique and distinctive expertise
- How to create a thought leadership strategy
- Thought leadership for groups, brands and teams
The World of Online Influence
Who are the Influencers
- How did they get there
- Personal branding online
- Professional influencers
- Practicalities and platforms
Building your Own Influence Online
Strategy and planning
- Content creation
- Interacting with other thought leaders and their content
- Text and video
Engaging Effectively with Online Influencers
Identifying the influencers who matter to your goals
- Best practice in approaching and engaging them
- Practical workshops and exercises
Reviews
What you will learn
After this course you will be able to:
-
Identify your own potential for thought leadership
-
Select the best channels and platforms to get seen and known
-
Make a strategy and plan for thought leadership
-
Create online content that showcases your ideas and insights
-
Identify third-party influencers of value to your goals
-
Understand how influencers interact online
-
Evaluate and plan effective approaches to influencer engagement
-
Reach out to high-profile people whose messages will reach your stakeholders
Who should attend?
This is an Advanced course, which means it covers high-level content suitable for managers and senior individuals. You do not need any technical skills or particular online expertise, but in order to be a thought leader, you do need to have interesting ideas and insights to share.
