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Advanced Social Media Skills for Communication and PR
This social media course covers practical strategies and techniques to enable strategic online engagement. You will learn to design systems that give your online reputation a measurable boost. Topics include social media frameworks, managing and assessing risk, and emerging technologies.
- Live Online (Zoom) | Four Half-Days | $1190
Also available on request in US / Asia timezones
Course outline
Advanced social media strategy
- Understanding regional users
- Building your social strategy
- Setting KPIs that work
- Content pillars and key messages
Creating killer content and campaigns
- Creating pull vs push content
- Story telling
- Implementing a hashtag strategy
- Integrated hashtag and social campaigns
- Case studies and video examples
Advanced Facebook techniques
- Why is Facebook important
- Facebook best practice
- Facebook advertising techniques
- Managing your Facebook ads: targeting, campaigns, budgets
- Insights
- Terminology
Advanced Instagram techniques
- Instagram best practice
- Instagram advertising: Instagram, Stories
- Insights
- Case study
Advertising: Twitter, Snapchat, LinkedIn
- Twitter stats
- Twitter advertising
- SnapChat stats
- Snapchat advertising
- LinkedIn stats
- LinkedIn advertising
Social media management
- Social media campaign planning checklist
- Scheduling tools: Buffer, Hootsuite, Sprout Social
- Instagram: Schedugram, Later
- How to make a content calendar
Social listening and monitoring
- Social monitoring
- Useful apps for content creation
Reviews
What you will learn
After this course you will be able to:
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Focus on what problems you can use social media to solve and what value this can create for your organisation
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Identify where your current strategy may have weaknesses, why these might have occurred, and how to fix them
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Understand the framework you need to have in place to ensure that social media creates measurable value for your organisation
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Predict how the online space will evolve and what new types of tools and approaches are starting to emerge
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Ensure that social media is a function that becomes integrated into your organisation, rather than sits in a silo
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Anticipate and manage any risks associated with using social media
Who should attend?
This is an advanced-level course designed for learners in senior roles, aspiring to mastery and innovation. Learning is pitched at a level to help you to synthesise best practice and direct strategic implementation. Advanced social media for communications and PR is recommended for people who are already familiar with the tools of social media and now want to deepen their expertise.
