Engaging with Government Officials

This two-part live online course covers government relations skills for meetings with policymakers. You will learn to manage crossed agendas, build common ground and nurture relationships. Topics include strategy, planning, persuasion and influence.

Two half-days | Monday-Tuesday | 10:00-14:00 London time | Live on Zoom | US$595

Course outline

Getting to the right people

  • Testing your objectives and clarifying your purpose
  • Understanding how to negotiate the complexity of government
  • Targeting stakeholders in foreign jurisdictions
  • Honing messages for specific stakeholder targets

Relationships and dynamics

  • Understanding where to pitch your meeting
  • Developing a deeper understanding of specific individuals
  • Analysing relationship dynamics in different scenarios
  • Adapting your message frames to different targets

Communications collateral

  • How to make an introduction and pitch your meeting
  • Using communications collateral in stakeholder engagement
  • Evaluating the audience, purpose, language and content of communications materials
  • Using corporate videos

Managing an encounter

  • Top tips on managing an advocacy meeting
  • Following up your meeting
  • Overcoming challenges
  • Making your pitch: a workshop session
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What you will learn

After this course you will be able to:

  • Evaluate and target the most appropriate government officials for your goals
  • Plan successfully for meetings and encounters with government officials
  • Manage challenging situations during meetings with policymakers
  • Develop communication collateral to support meetings
  • Build productive individual relationships with policymakers

Who should attend?

This is an intermediate-level course designed for executives who need to engage with government, legislators and politicians for work. Learning is pitched at a level to help you to synthesise best practice and direct strategic implementation. This course is recommended for managers tasked with overseeing strategic government and public affairs, whether directly or having hired a consultancy.