Course outline

Thinking in messages

This module introduces messaging as a leadership skill, not a PR exercise.

• The difference between talking points and true message discipline
• How leaders create meaning by simplifying complexity
• When to decide, declare and repeat — and when to stay silent
• The discipline of message clarity in fast, political or ambiguous contexts

Finding the core idea

This module trains the ability to identify what really matters in any communication moment.

• Reducing many ideas to one guiding concept
• Distilling from evidence, emotion and intention
• Defining the “north star” statement that unites all talking points
• Cutting clutter without losing nuance or empathy

Crafting language that carries weight

This module develops concise, resonant phrasing for influence.

• Choosing words that clarify and mobilise
• Framing ideas for confidence and authority
• Repetition and contrast as tools for memorability
• Sharpening tone and delivery for high-stakes conversations

Applying message discipline in real settings

This module applies the mindset to daily executive life.

• Steering meetings and negotiations around a single core point
• Translating the message across audiences and channels
• Holding message clarity under questioning or challenge
• Coaching teams to align around the same core idea

Who should attend?

Senior executives, directors, managers and leaders who need to communicate with clarity, authority and strategic focus in fast-moving, complex environments.

What you will learn

After this course you will be able to:

• Identify the single message that matters in any situation
• Think and communicate with discipline under pressure
• Express complex ideas simply and memorably
• Maintain consistency of message across audiences and forums
• Use message clarity to lead teams, negotiations and change
• Project confidence and focus through language and tone