Course outline

Define the core message and audience

This module establishes the “red thread” and aligns it to stakeholder needs.

• Identify the desired takeaway and reduce it to a single thesis sentence
• Translate positioning into guiding ideas that are simple and versatile
• Calibrate complexity and focus on the “so what?” for diverse audiences
• Map likely objections and plan responses within the flow

Choose a structure that serves the intent

This module selects and applies robust information architectures.

• Use the Pyramid Principle for top-down or bottom-up logic
• Shape narrative with a clear story arc and the rule of threes
• Apply Monroe’s Motivated Sequence to move audiences to action
• Match structure to context: board memo, town hall, client pitch or media remarks

Design the flow: opening, midsection, close

This module engineers attention, clarity and persuasion through the arc of delivery.

• Craft openings that hook attention, build credibility and orient the room
• Keep audiences oriented with transitions, signposts and midsection engagement
• Balance “hard proof” (facts, figures) and “soft proof” (examples, stories)
• Close with logical and psychological completion and a memorable kicker

Assemble executive-ready artefacts

This module converts architecture into practical outputs leaders can use.

• Decide when to script, when to use notes and when to go unscripted
• Build slide-light visuals: minimal text, simple graphics, one idea per slide
• Produce concise decision notes and talking points aligned to audiences
• Iterate quickly from outline to delivery using a repeatable assembly checklist

Who should attend?

Executives, senior managers, advisers and communications leaders who must turn complex material into clear messages, persuasive briefings and high-impact presentations for boards, clients, regulators, investors or internal stakeholders.

What you will learn

After this course you will be able to:

• Define a precise one-sentence thesis and build content around it
• Select an appropriate information structure for your goal
• Design openings, transitions and conclusions that guide attention and understanding
• Balance evidence and story to maximise credibility and emotional engagement
• Create executive-ready artefacts: decision notes, talking points and slide-light decks
• Adapt complexity and pre-empt objections for diverse audiences