Corporate Responsibility (CSR)

This short training course covers how to build powerful CSR strategies and programmes. You will learn practical approaches for responsible and sustainable business practice. Topics include reputational impact assessment and running employee engagement programmes.  

This course is available both live online and face-to-face.

  • Face to face (Dubai) | One full day | Media One Hotel | $695 +VAT
  • Live online (Zoom) | Two half-days | 10:00-14:00 London time | $695

Also available on request in US / Asia timezones.

This course runs in English. It is also available on request in Russian.

Course outline

Principles and essentials of corporate responsibility

This module covers the principles and rational for CSR and approaches that you can use to develop an effective strategy for your own organisation.

  • Corporate responsibility, corporate citizenship and corporate community involvement
  • Social trends and corporate strategy
  • International standards and recommendations
  • Integrating social responsibility into corporate culture
  • The business case for CSR

Building best practice into a CSR strategy

This module covers the core concepts underlying the application of strategic CSR.

  • ‘Triple bottom line’ thinking: financial, environmental and social responsibility
  • Building a CSR strategy
  • CSR reporting and global rankings

Designing CSR programmes

This module reviews practical approaches to designing and planning CSR activity.

  • How to create an appropriate and effective CSR programme for your organisation
  • Tried and tested platforms and approaches to CSR programme design
  • Structures, systems, roles and responsibilities
  • Cross-sector collaboration: choosing the right cause
  • Developing cross-sector partnering programmes

Implementing CSR programmes

This module covers hands-on techniques to energise workforce in CSR programmes, and create genuine engagement with communities whose lives your organisation touches.

  • Leveraging community involvement: maximising both social and business benefits
    Distinguishing strategic community involvement from sponsoring and philanthropy
  • Advanced involvement: contributing corporate core competences
  • Employee volunteering as a strategic HR tool
  • Involving employees: tools for motivating and activating
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Meet your trainers

Following are some of the ISOC trainers who regularly lead this course, depending whether you join us in London, Dubai or live online. 

Trainer profile: Elena Yakunina

Elena is a successful communications and public relations professional with over 15 years’ experience. She led the communication functions at Ehrmann AG, Nestlé and GlaxoSmithKline in Russia and Eurasia. She is an expert in strategic communications, reputation management, media relations, social media engagement, personal and brand/product PR, crisis, change and transformation, CSR/sustainability and sponsorship programs. She has extensive experience in managing stakeholder relations and generating public support. She advises a number of organisations in the Middle East and Asia on strategic communications. Elena holds two master’s degrees in Economics and Management, and in Journalism. She studied leadership at the London Business School. Elena is a member of World Communication Forum Association (Davos, Switzerland). She speaks English, Russian and basic French.

Trainer profile: Jenni Perry

Jenni is a senior communications professional, PR consultant and strategist. She has extensive experience within the UK Government Communications Network, working closely with Ministers and senior policy officials across various departments including Trade and Industry, and for prominent Royalty.  In the corporate world, Jenni was UK head of public relations for global pharmaceutical group Pfizer, where as a member of the European communications team she was responsible for PR and media training across the organisation. Her experience includes strategic public relations, corporate communications, press office development, media relations, public affairs, sponsorship management, crisis communications, corporate social responsibility and writing.

Trainer profile: Frances Barton

Frances is a communications specialist with more than 26 years’ experience in broadcast and print journalism, as well as public relations. Frances began her communications career by training in-house at BBC Northern Ireland. She later worked as a news editor and presenter for the BBC and also for Dubai Television and Radio. Frances served as editor-in-chief for a high-end lifestyle magazine and has also contributed articles to national newspapers in the UK and other countries. As a communications and PR professional, Frances specialises in media relations, employee engagement and crisis communications. Her clients have included major organisations such as Emirates Airline & Group, Dubai Airports, Dubai Airshow, American University of Sharjah and Dubai Tourism. 

What you will learn

After this course you will be able to:

  • Articulate sound approaches to social responsibility
  • Quantify long-term practical and reputational benefits of CSR for your organisation
  • Assess the PR risks and opportunities attached to CSR
  • Define he fundamentals of good social responsibility communications
  • Design and implement a CSR strategy for your organisation
  • Plan effective community and employee engagement programmes and campaigns
  • Leverage the results of CSR activity through effective communication
  • Articulate and justify the rationale for your CSR programme

Who should attend?

This is an intermediate-level course designed for learners with existing knowledge and several years of experience in management, HR, communications or PR. Learning is pitched at a level to help you develop strategic approaches and apply sophisticated techniques.

This course is recommended for managers, executives, communication and PR professionals required to design, manage or evaluate CSR strategies, campaigns or activities.