Course outline

Understanding influence dynamics

This module sets the foundations for influence in complex organisations.

• Power, credibility and trust
• Mapping formal and informal networks
• Influence styles and stakeholder preferences
• Defining shared interests and outcomes

Persuasive communication techniques

This module focuses on crafting messages that win agreement.

• Structuring logic, emotion and values
• Language patterns that build commitment
• Social proof and sponsor leverage
• Handling objections and pushback

Influence in matrix and cross-functional settings

This module addresses practical tactics when authority is distributed.

• Coalition building and ally strategy
• Micro-commitments and incremental wins
• Virtual and hybrid influencing
• Protecting relationships under pressure

Sustaining influence over time

This module builds credibility through delivery and follow-through.

• Trust “banking” and reliability signals
• Reputation risks and avoiding overreach
• Stakeholder cadence and communication hygiene
• Reviewing and adjusting your influence plan

Who should attend?

Professionals, project leaders and managers who must influence peers, senior leaders or external partners without direct authority. Ideal for cross-functional and partnership environments.

What you will learn

After this course you will be able to:

• Map the influence networks that shape decisions
• Align proposals to stakeholder interests and values
• Adapt your influence style to different contexts
• Manage resistance without escalation
• Build credibility through language and behaviour
• Maintain influence through consistent delivery