Course outline

Foundations

This module covers systematic planning for well-structured and targeted content. Topics include:

• How to analyse your readership and target them with engaging content
• Impact: how to set objectives that you will write towards
• Messaging: how to define core ideas that readers must understand and remember

Language

This module covers how to craft concise, appropriate and powerful language for business texts. Topics include:

• Vocabulary and word choice
• Courtesy, tone and convention
• Inclusive language

Grammar

This module reviews key points of grammar to help make your business writing clear and error-free. Topics include:

• Sentences and sentence types
• Sentence construction
• Building and ordering paragraphs
• Punctuation

Editing

This module covers how to refine your writing using tried and tested editing and proofreading techniques. Topics include:

• Style guides
• Editing
• Proofreading

Who should attend?

This is a universal course designed for learners who wish to improve their overall business writing skills. Learning is pitched at a core level, designed to help you analyse core concepts and execute universal skills. This course is recommended for anyone who needs to improve their overall English writing skills.

What you will learn

After this course you will be able to:

• Plan systematically for well-structured text
• Adapt business writing effectively to your readership
• Deploy powerful and appropriate language
• Master key points of grammar and syntax
• Refine your writing using professional proofreading techniques