Will is an experienced international journalist and experimental psychologist turned communications consultant. Having studied psychology at Oxford and journalism in the US, he spent seven years with Reuters news agency as an international correspondent. He covered financial and macroeconomic news in London, EU politics and general news in Brussels, and markets, corporate news and technology in Stockholm. Then as a Belgrade-based Balkans correspondent his key areas of focus included foreign policy, conflict, war crimes, security, diplomacy, EU enlargement and economic development. He returned to London as a senior sub-editor. Will co-founded Pinnacle PR in 2003 and oversaw its expansion into a global communications consultancy. He later led the spin-off and launch of Pinnacle’s training business as the International School of Communication. In his consulting work, Will specialises in communication strategy and top-level media coaching. He has executed large projects to create communication strategies and systems for national governments and major corporates. For six years, he was a senior advisor to H.H. Mohammed bin Rashid Al Maktoum, Prime Minister of the UAE and Ruler of Dubai. He is among the world’s leading media trainers, having coached hundreds of cabinet ministers, CEOs and royalty from more than 50 countries.