Tinnie is a truly creative social media strategist with over 20 years’ experience working across all forms of broadcast and digital content production. She helps top brands and agencies develop social marketing campaigns that have real impact on business and content that engages instead of talking at their audiences. Previously she was the Strategic Partner Manger for Facebook and Instagram, helping brands such as Sky TV, MTV, BBC, ITV and Freemantle infuse social marketing into their programme’s DNA, driving engagement and reach beyond their traditional audiences. Tinnie was also the Head of Programming for MTV in New York and Beijing, launching new television channels and websites and producing regionally specific content. Her other experience includes stints as a TV presenter/reporter for CNN, CBC Canada and RTHK Hong Kong as well as time spent in Hollywood. She holds an Executive MBA and a Digital Marketing MBA certificate from Rutgers Business School as an Asian Studies Degree from the University of British Columbia.
