Lionel is a leading global authority on public relations and public affairs. Before joining APCO in his role as senior counsel, he worked for the Media Information Group and Political Research & Communications International. He has been MD of Parliamentary Monitoring Services Ltd and Political Wizard Ltd, Deputy Chairman of Dods Parliamentary Communications Ltd, Managing Director of Zetter’s Political Services Ltd and Vice President of Public Affairs Asia. He is a non-executive director of the Enterprise Forum and the Chartered Institute of Public Relations. Politically Mr Zetter has chaired two Conservative Associations, and worked at Conservative Central Office and in both the House of Commons and the House of Lords. He has also been a general election agent, and stood for parliament for the Conservatives in Edmonton in 2005. He is currently Conservative Councillor for Cockfosters, chairman of Cockfosters and Hadley Wood Conservative Association, and Vice Chairman of Conservatives in Communications. Lionel was educated at American International Schools, Berkhamsted School and the University of Sussex – where he got a BA Hons in History and an MA in Strategic Studies. He is a Fellow of the Chartered Institute of Public Relations and a Fellow of the Royal Society of Arts, and also a member of the National Union of Journalists. He was President of the CIPR in 2007, and is also a former Chairman of the Government Affairs Group. He has written and spoken widely on public affairs, politics and public relations, and made frequent media appearances. He is a member of the PR Week Power Book, and has been named Public Affairs News Personality of the Year. He is author of the ‘Political Campaigning Handbook’, ‘Lobbying – the Art of Political Persuasion’ and ‘Blueprint – the Policies and Personalities of the Conservative Government’.