Katral-Nada is a strategic communication professional with more than 10 years’ experience. She has extensive knowledge of effective online marketing tactics, social media, analytics, information architecture, usability design and testing. She has planned and managed large-scale web implementations and revitalised user experiences for web products and services. In an agency setting, Katral-Nada has played a leading role in projects for clients including MSN, Sharp and CMC Microsystems. Katral-Nada holds a Bachelor of Commerce with a specialisation in International Business and Management Information Systems from the University of Ottawa, Canada. She is a member of the Information Architecture Institute.