Christian Farioli is a digital marketing pioneer who has formerly worked with Oracle in Italy, Spain and Ireland and as Sales and Marketing Director with Al Habtoor, Dubai. He now owns several businesses and specialises in digital marketing consulting, business development and training. Christian’s areas of expertise include: digital marketing strategy, SEM/PPC, digital display advertising, mobile marketing, search engine optimization and web analytics.Christian is an Italian national who has worked on numerous online projects with major banks, event companies and digital marketing agencies. His passion for digital marketing goes back to 2003 when he pioneered the introduction of PPC in Oracle. Christian is a serial entrepreneur and wears numerous hats including: CDO, Digital Marketing Trainer for Informa and the Digital Marketing Institute, Entrepreneur and Book Author.His experience comes from six years in Consulting, ten years in Sales & Marketing, six years in Management, five years in Training.He has been working for and awarded by MICROSOFT, ORACLE, AL HABTOOR, major banks, event companies and digital marketing agencies.He has been launching events, concerts, companies, services and products, and has so far trained more than 3500 marketing managers in the GCC region, from the largest organizations, including Burj Al Arab hotel, Armani, Mobily and Huawei.