Strategic Social Media Programme


The ISOC Strategic Social Media Programme is a practical course for communication and PR professionals about how to boost business and reputation online. You will learn to create buzz and engage on all primary social media platforms. Topics include how to build a strategy, optimise for search and manage a crisis online. 


This course is available face-to-face.

  • Face to face (Dubai) | Five days | Media One Hotel | $3,475 +VAT 

Course outline

Day 1: Social Media Strategy

This module is a practical guide to evaluating your social media world and crafting a strategy to engage in communication through online channels.

  • Adopt best practice based on case studies of highly successful approaches to online communication
  • Create an online communication strategy for your organisation
  • Design systems and processes to guide and enable your organisation to engage in online social media

Day 2: Social Media Management

This module covers how to engage strategically with your stakeholders on the key social media platforms.

  • Social media communications landscape
  • Participatory PR
  • Strategic implications and case studies
  • Step-by-step guide to creating an online communication strategy
  • Integrating online communication with business

Day 3: Writing for Social Media and the Web

This module covers how to engage strategically with your stakeholders on the key social media platforms.

  • Principles of writing for online readership
  • Web text content strategies
  • Writing text that search engines like
  • Micro-writing

Days 4-5: Creating Video for Corporate Communications and the Web

This module covers how create top-quality video content without hiring professional equipment or crews.

  • Video planning
  • Looking good on camera
  • Video production workshop
  • Sharing and leveraging video
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What you will learn

After this course you will be able to:

  • Apply the principles and mechanisms of online PR and communications to create an online communication strategy for your organisation

  • Engage stakeholders and execute powerful campaigns on Facebook, Twitter, YouTube and Instagram

  • Optimise your online output for discovery in Google searches using the science of Search Engine Optimisation (SEO)

  • Use social media for intelligence, outreach, engagement and crisis communication

  • Create written content with style and format engineered for effective impact on social media platforms

  • Create high-quality online video content without hiring professional equipment or crews

Who should attend?

This is an intermediate-level course designed for learners with existing knowledge and several years of experience in communications or PR. Learning is pitched at a level to help you develop strategic approaches and apply sophisticated techniques. This course is suitable for communications, PR and marketing professionals at all levels whose role includes strategies and tactics for engagement with online social media on behalf of their organisation.