What to expect

Active learning

ISOC courses consist of concise briefings on key points of best practice, backed up by multimedia clips and interactive learning activities like workshops, role-plays, case study analysis, coaching, brainstorms and structured group discussions. You will not have to sit passively through long lectures.

Practical learning

Your course will be heavy on reality and light on theory. Your trainer will introduce the concepts clearly, then focus on real-world skills that connect the big picture to your everyday work. Courses are updated regularly and trainers are active in the industry so your new knowledge will be fresh and relevant.

Expert faculty

Course leaders, trainers, tutors and coaches are all senior hands-on PR and media professionals with at least 15 years’ experience in the field. They are not career academics – all are active and innovating in their subject area.

Positive experience

The learning experience is varied and intellectually stimulating with a relaxed and professional style. Course leaders are good-humoured enthusiasts who will make your time enjoyable and leave you inspired as well as informed.


Your group will be small – no more than 10 people – and composed of senior peers with whom to share knowledge and experience. You will get personal attention for the issues that matter to you.

Learning environment

Your course will be hosted in a bright, modern, centrally located training centre, providing the latest technology and a pleasant learning environment.

Senior company

The high-level content and application criteria attract a select and talented cadre of mainly director-level learners, providing a stimulating peer environment and a fruitful alumni network.


You will take away an extensive training pack, including a reference manual and collateral such as checklists, case studies and laminated sheets. Subject to completion, you will receive a certificate with the details of your training.