Course calendar

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Sunday, 21st January 2018

Foundations in PR Programme

Foundations in PR is a multi-skill training programme for communications and public relations professionals. It covers core PR skills and best practice across all of the main disciplines of professional communications. You will learn the fundamental concepts, strategies and practical…

Five Days
  • Dubai, UAE

Intensive Communications and PR Programme

This comprehensive two-week PR and communication training course covers the full spectrum of disciplines and best practice in modern public relations. You will learn the latest best practice in communication strategy, PR campaigns, media relations, event management, internal communication, and…

Ten Days
  • Dubai, UAE

Intensive Media Relations Programme

This five-day media relations training course covers full spectrum of media relations skills. You will master the media landscape, news values and journalist psychology, and learn innovative media engagement tactics including online. You will refine your spokesperson skills in videotaped…

Five Days
  • Dubai, UAE

Media Interview Training

Media Interview Training is a one-day media training course for spokespeople and communication professionals. It covers the full range of media interview strategies and techniques, from preparation to performance. The course includes realistic on-camera interview simulations with individual coaching in…

One Day
  • Dubai, UAE

Strategic Event Management Programme (5 days)

This five-day event management training course focuses on how to deliver corporate events that generate strategic reputational impact. It covers event management from strategy and creative concept to execution. You will learn practical and professional approaches that will help you…

Five days
  • Dubai, UAE

Monday, 22nd January 2018

Applied Communications and PR Programme

This intermediate-level public relations training programme covers five essential pillars of professional development in PR. You will learn innovative approaches to social media strategy, crisis communication management, communication strategy development, PR planning and corporate social responsibility.

Five Days
  • London, UK

Crisis Communication Programme

This five-day advanced crisis communication training programme covers PR crisis strategy and response in both traditional and social media. You will learn to create systems enabling immediate crisis communication, and to direct practical media and online engagement. Training includes videotaped…

Five Days
  • London, UK

Protocol, Etiquette and Hosting

This one-day protocol training course will prepare you to interact confidently and effectively with very senior individuals, including in formal and structured situations. It covers the full range of conventions, rules, customs and expectations that professional communicators must master in…

One day
  • Dubai, UAE

Reputation and Issues Management

Reputation and Issues Management is a one-day training course about how to manage corporate reputation strategically in communication and stakeholder engagement. Topics include strategy, current models and approaches to reputation and issues, and the practical side of key concepts such…

One Day
  • London, UK

Social Media Communications and PR Programme

This five-day social media training programme is a five-day social media training master-class on how to boost business and reputation with online engagement. It covers the full spectrum of concepts and techniques for strategic communication in social media. You will…

Five Days
  • London, UK

Social Media Strategy for Communications and PR

Social Media Strategy is a one-day course on best practice in strategies and approaches to engaging in communication through online channels. It teaches a practical guidance on how to evaluate your social media world and design a strategy to engage…

One Day
  • London, UK

Tuesday, 23rd January 2018

Creativity in Communications and PR

Creativity in Communications and PR is a one-day intermediate-level creativity training course that stimulates inspiration for imaginative PR ideas. You will learn practical tools to create distinctive PR ideas that will outshine the competition, stick in people’s minds, and achieve…

One Day
  • Dubai, UAE

Crisis Communication Management

Crisis communication management is a one-day intermediate-level training course on how to plan crisis communication strategies, systems and resources. This course covers how to ready your communication function to respond rapidly and effectively in a crisis to manage perceptions in…

One Day
  • London, UK

Practical Event Management

Practical Event Management is a one-day corporate event management course. It covers the strategy, design, planning and delivery of smooth and professional events. Topics range from the essentials of preparation to the realities of delivery and troubleshooting under pressure. You…

One Day
  • Dubai, UAE

Social Media Management for Communications and PR

This two-day social media management course covers how to conduct strategic public relations on the three dominant online social media platforms: Facebook, YouTube and Twitter. You will learn to unlock the communication potential of each platform’s tools and features in everyday…

Two Days
  • London, UK

Wednesday, 24th January 2018

Communication Strategy Design and Development

This intermediate-level communication strategy course covers how to create a rigorous communication and PR strategy using practical step-by-step-tools. You will learn straightforward systems for analysing stakeholders and channels. Topics include how to define goals and objectives and how to present…

One Day
  • London, UK

Handling the Media in a Crisis

Handling the Media in a Crisis is a one-day advanced-level crisis media communication course. It covers how to engage the press during a PR crisis and how to take control of communication in the crucial early moments after a negative news…

One Day
  • London, UK

Press Conference Management

This one-day press conference training course covers best-practice techniques for preparing and managing successful news conferences, from concept to execution. You will learn strategic planning and resource preparation and then, through realistic role-play simulations, the art of managing the press…

One Day
  • Dubai, UAE

Social Media Strategy for Communications and PR

Social Media Strategy is a one-day course on best practice in strategies and approaches to engaging in communication through online channels. It teaches a practical guidance on how to evaluate your social media world and design a strategy to engage…

One Day
  • Dubai, UAE

Thursday, 25th January 2018

Advanced Event Management

Advanced Event Management is a one-day training course covering PR events from a strategic management perspective. It focuses on high-level strategy: ensuring that an event delivers ROI, serves business goals and aligns with brand values. You will learn to plan, prepare and direct…

One Day
  • Dubai, UAE

Planning and Managing PR Campaigns

This one-day PR management training course covers the complete process of translating communication strategy into real-world results. It covers every dimension of practical PR planning and management. The course contains a menu of 10 universal of ingredients for effective campaigns,…

One Day
  • London, UK

Press Release Writing

Press Release Writing is a one-day universal training course covering how to write effective press releases. It covers all of the essentials of good press release writing, from news angles to structure, language and distribution, including how to optimise content…

One Day
  • Dubai, UAE

Reputation Management in Social Media

Reputation Management in Social Media is a one-day universal training course on how to shape perceptions and conversations online using monitoring, search and content strategies. This course deals with how to track your reputation online and design your online output…

One Day
  • London, UK