Strategic Public Affairs and Government Relations Programme (5 days)
- Dubai, UAE
- London, UK
This five-day writing training course is a practical master-class for communication professionals. You will build a foundation of universal techniques to enhance the impact of your writing, then apply them in stimulating exercises across many specialised formats. Topics include press releases, long-form articles and features, opinion and persuasion pieces, case studies, “colour” stories including profiles and biographies, content for social media and websites, micro-writing for Twitter and SMS, and spoken-word formats such as speeches and video scripts.
This is a universal course designed for learners at different levels and in a range of roles. Learning is pitched at a core level, designed to help you analyse core concepts and execute universal skills.
This course is recommended for PR and communication professionals at all levels who would benefit from an in-depth immersion course to raise the value of their writing skills.
This one-day module teaches high-impact everyday writing skills that can amplify the impact of everything we write, from press releases and case studies to emails and blog-posts. Principles of writing for PR
This one-day module covers the fundamentals of good press release writing, from news angles to structure, language and distribution, including how to optimise content for the online space.
This one-day module covers how to write content for websites, blogs, social media and many other online platforms, in a way that makes your ideas resonate and stick in the digital world.
This one-day module builds versatile skills for many specialist written formats, including opinion editorials, case studies, features and advertorials.
This one-day module covers the specialist techniques of speech writing, from outlining a well-structured framework to mastering the fine art of rhetoric.