Overview

This two-day business writing training enables professionals to write with greater impact
You will learn techniques to enhance clarity, accuracy, style, and tone

Topics include an option to transfer to our specialised Speech-Writing course on day two

After this course you will be able to:

  • Understand and follow the six principles of effective business writing.
  • Focus on and satisfy readers’ expectations.
  • Ensure your message is quickly understood and accepted by the reader.
  • Avoid word inflation.
  • Adopt a variety of preparation techniques.
  • Write convincing, persuasive and powerful documents that achieve their objectives.

 

Who should attend?

Designed for those who have experience of writing a variety of documents, and who want to develop their style of writing and sharpen their impact. The content will apply to emails, letters, reports, sales tenders and proposals.

Learning outcomes

  • Understand and follow the six principles of effective business writing.
  • Focus on and satisfy readers’ expectations.
  • Ensure your message is quickly understood and accepted by the reader.
  • Avoid word inflation.
  • Adopt a variety of preparation techniques.
  • Write convincing, persuasive and powerful documents that achieve their objectives.

Outline

Module 1: The Foundations

  • Six principles of business writing
  • Grammar Quiz / Refresher
  • The 5 Ws – what questions to ask before writing
  • Putting yourself in the readers’ shoes

Module 2: Developing a ‘Lean & Fit’ Writing Style

  • Clear and concise writing
  • Active and passive voice (what is the difference and guidelines for use)

Module 3: Giving our Writing Rhythm and Pace

  • Sentence and paragraph constructions
  • Bulleting information
  • Punctuation to aid meaning

Module 4: Style and Tone

  • What makes an effective style of writing?
  • How do we produce a professional tone?

Module 5: The Benefits of Planning

  • Different techniques to use for short and longer documents
  • What would work for you?

Module 6: Persuasive Writing

  • Techniques used to help persuade our reader to our way of thinking
  • The A.I.D.A. approach
  • Anticipating objections

Module 7: Good Quality Business Writing

  • What is it?
  • How can it help make an impact on the reader?
  • The Final Touches
  • Avoiding time-consuming re-writes
  • Logical approach to proofreading
ISOC trainers

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