Strategic Communications and PR Programme
- London, UK
- Dubai, UAE
Creating Video for Corporate Communications and the Web is a two-day course on creating high-standard in-house videos. It covers how to plan, script and storyboard a video; how to interview and be interviewed; how to edit together a slick package; and how to harness social media to maximise online impact. You will learn practical video creation and editing skills in hands-on workshops throughout the course.
This is an intermediate-level course designed for learners with existing knowledge and several years of experience in PR, marketing or communication. Learning is pitched at a level to help you develop strategic approaches and apply sophisticated techniques.
This course is recommended for communications practitioners who want to create in-house videos for their organisation.
This module helps you get the planning right at the very beginning to help you create the very best corporate videos:
This practical module will show you the techniques for creating a professional-looking video:
The best way to learn how to create your own videos is to do it yourself with senior feedback and guidance. In this practical workshop, you will create your own videos, practicing the new techniques that you learned in the morning. Videos will be played back and reviewed as a group with feedback provided to each learner
While final video editing can be complex and technical, this module will go through some of the fundamentals to consider:
This module will explain how to get more leverage out of your video on social media:
Creating Video for Corporate Communications and the Web is a standalone course — but you can also take it as part of the following longer Programme: