Overview

This five-day event management course runs from strategy and concept to practical delivery
You will learn professional ways to plan, execute, manage and supervise corporate events
Topics include troubleshooting, handling media, facilitating proceedings and managing VIPs

After this course you will be able to:

  • Create a rigorous event strategy using a 10-pillar framework
  • Plan and prepare all aspects of event logistics and practicalities
  • Manage the delivery of an event on the day
  • Direct the execution of major events in a top-level supervisory role
  • Prepare and host VIP visits and formal occasions
  • Plan, prepare and manage the delivery of press conferences

Who should attend?

This is an intermediate-level course designed for learners with existing knowledge and several years of experience in communications or PR. Learning is pitched at a level to help you develop strategic approaches and apply sophisticated techniques. This course is recommended for professionals from all kinds of organisations who need to organise and direct smooth and professional events to achieve positive publicity, with both practical and management perspectives.

Learning outcomes

  • Create a rigorous event strategy using a 10-pillar framework
  • Plan and prepare all aspects of event logistics and practicalities
  • Manage the delivery of an event on the day
  • Direct the execution of major events in a top-level supervisory role
  • Prepare and host VIP visits and formal occasions
  • Plan, prepare and manage the delivery of press conferences

Outline

Days 1-2: Event Management

This module covers the strategy, design, planning and delivery of smooth and professional events, from the essentials of preparation to the realities of delivery and troubleshooting under pressure.

  • Event troubleshooting and crisis management
  • Building a programme of content
  • Event strategy, planning and preparation
  • Making it shine on the day: practical event execution
  • Managing the online space

Days 3-4: Protocol Management

This module covers the full range of conventions, rules, customs and expectations that professional communicators must master in order to interact professionally with VIPs and in high-level business.

  • Understanding protocol: conventions of official interaction, collective, personal and written
  • Understanding etiquette: conventions in social behaviour and expected behaviour patterns
  • Flawless professional and personal conduct
  • Preparing and hosting VIP visits and occasions
  • Personal etiquette for formal occasions and encounters

Day 5: press conferences

This module covers best-practice techniques for preparing and managing successful press conferences, from concept to execution.

  • Understanding the role and purpose of press conferences
  • Briefing and preparing spokespeople
  • Press conference execution
  • Hosting a press conference: introductions, transitions, closing etc.
  • Fielding questions
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