Strategic Communications and PR Programme
- London, UK
- Dubai, UAE
Speech Writing is a one-day intermediate course covering the art of writing entertaining, persuasive and memorable speeches. This course covers the specialist techniques of speech writing, from outlining a well-structured framework to mastering the fine art of rhetoric. You will learn to craft natural spoken language that fits the speaker and the occasion, engages attention, conveys convincing messages, and delivers strategic impact.
This is an intermediate-level course designed for learners with existing knowledge and several years of experience in communications or PR. Learning is pitched at a level to help you develop strategic approaches and apply sophisticated techniques.
This course is recommended for all communications professionals whose role includes writing speeches, presentations, talking points and all other forms of content for the spoken word.
After this course, you will be able to:
This module covers strategic approaches and planning techniques to lay the foundations for effective speeches.
This module covers how to outline and structure a speech framework for optimal narrative flow and development of concepts.
This module covers how to “write aloud”: composing texts for oral delivery using natural, colourful sp0ken language and rhetorical techniques.
This module covers best practice in writing introductions and conclusions, and preparing a speech for delivery.
Speech Writing is a standalone course — but you can also take it as part of one of the following longer Programmes: