Wellness in the Workplace (2 days)
- Dubai, UAE
This one-day social media writing course is designed for communication professionals and online content creators of all kinds. It covers how to write content for websites, blogs, social media and many other online platforms. You will learn to write in a way that makes your ideas resonate and stick in the digital world. You will also learn practical techniques to translate plain “good writing” into effective writing for the Web.
This course covers the following modules:
This is an intermediate-level course designed for learners with existing knowledge and several years of experience in communications or PR. Learning is pitched at a level to help you develop strategic approaches and apply sophisticated techniques.
This course is recommended for all professionals who create communication texts, since almost all written content is destined for the Web in some form.
After this course, you will be able to:
This module explores how to write content for the Web, social media and mobile devices that gets read
This module covers the foundations for social media writing success
This module covers strategies to ensure your social media writing is discoverable
This module covers writing for the social media platforms that increasingly dominate people’s consumption of information online
Writing for Social Media and the Web is a standalone course — but you can also take it as part of one of the following longer Programmes:
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