Digital Marketing Programme (5 days)
- Dubai, UAE
This five-day social media training programme is a five-day social media training master-class on how to boost business and reputation with online engagement. It covers the full spectrum of concepts and techniques for strategic communication in social media. You will learn to create a rigorous online strategy, engage effectively on Facebook, Twitter and YouTube, provoke multimedia buzz, optimise your online space for search, and excel in digital crisis communications.
This is an intermediate-level course designed for learners with existing knowledge and several years of experience in communications or PR. Learning is pitched at a level to help you develop strategic approaches and apply sophisticated techniques.
This course is suitable for communications, PR and marketing professionals at all levels whose role includes strategies and tactics for engagement with online social media on behalf of their organisation.
After this course, you will be able to:
This module covers how to elevate social media skills engagement to a strategic level that boosts reputation measurably.
This module covers how to find value by looking creatively beyond the standard applications of social media.
This module is dedicated to upgrading online writing skills in order to make ideas stick in the digital world.
This module covers how to create video content in-house, including storyboarding, scripting, shooting, editing and sharing high-standard content in social media