Advanced social media strategy and management
This module covers how to elevate social media skills engagement to a strategic level that boosts reputation measurably.
- New social media channels
- Social media integration: aligning online and offline strategies
- Content creation for social media
- Managing social media teams
Extended applications of social media
This module covers how to find value by looking creatively beyond the standard applications of social media.
- Community engagement in social media
- Event management in social media
- Tracking return on investment in social media
Writing for social media and the Web
This module is dedicated to upgrading online writing skills in order to make ideas stick in the digital world.
- Principles of writing for the Web
- Writing website content
- Writing for blogs and social networks
- Micro-writing: Twitter, Status, SMS and the mobile Web
Creating video for social media and corporate communications
This module covers how to create video content in-house, including storyboarding, scripting, shooting, editing and sharing high-standard content in social media
- Video planning
- Getting the best out of people on camera
- Practical video production workshop
- Video editing and post-production
- Online video sharing