Strategic Communications and PR Programme
- London, UK
- Dubai, UAE
Social Media Strategy is a one-day course on best practice in strategies and approaches to engaging in communication through online channels. It teaches a practical guidance on how to evaluate your social media world and design a strategy to engage there. You will learn to navigate the fast-developing online landscape and develop social media communication strategy backed by sound policies and governance.
This is an intermediate-level course designed for learners with existing knowledge and several years of experience in communications or PR. Learning is pitched at a level to help you develop strategic approaches and apply sophisticated techniques.
This course is recommended for communications, PR and marketing professionals at all levels whose role includes strategies and tactics for engagement with online social media on behalf of their organisation. It is also suitable for managers and executives responsible for managing and supervising this activity at a strategic level.
After this course you will be able to:
This module covers the state of the art in online communications: understanding the landscape, themes, trends and principles that are essential to success
This module examines the strategic implications for organisations engaging online in the context of the latest social media trends and developments, through the prism of a series of case studies of good and bad practice.
This module covers best practice in designing a rigorous and comprehensive online strategy
This module covers how to design social media guidelines, roles and policies for your organisation based on international best practice.
Social Media Strategy for Communications and PR is a standalone course — but you can also take it as part of one of the following longer Programmes: