Social Media Strategy
- London, UK
- Dubai, UAE
This advanced two-day course is a social media skills masterclass for anyone involved in online communication and content. It presents an alternative, strategic perspective on how social media should be managed. You will be encouraged to challenge both what you already believe and what you may have been told about what constitutes an effective approach to social media. You will learn practical techniques to harness the latest online platforms and trends for strategic impact. You will learn how to ensure that activity creates measurable value, rather than simply using tools or creating engagement.
This is an advanced-level course designed for learners in senior roles, aspiring to mastery and innovation. Learning is pitched at a level to help you to synthesise best practice and direct strategic implementation.
Advanced Social Media Skills for Communications and PR is recommended for people who are already familiar with the tools of social media and now want to deepen their expertise.
This module covers the latest innovations, updates and arrivals in social media channels.
This module covers how in practice to align online and offline communication strategies so that they complement and reinforce each other.
This module covers social media content creation from both strategic and operational perspectives.
This module covers how to design and lead an efective team of social media communication professionals.
This module covers non-core features of social media platforms that can create useful engagement.
This module covers how to identify and interact with existing online communities.
This module covers how to manage online events in a way that generates reputational value for an organisation.
This module covers how to measure the impact of social media engagement activities.
Advanced Social Media Skills for Communications and PR is a standalone course — but you can also take it as part of one of the following longer Programmes: