Strategic Communications and PR Programme
- London, UK
- Dubai, UAE
This two-day social media management course covers how to conduct strategic public relations on the three dominant online social media platforms: Facebook, YouTube and Twitter. You will learn to unlock the communication potential of each platform’s tools and features in everyday communication as well as creative campaigns. The course also covers new and emerging platforms and technologies that should be on your radar.
This is an intermediate-level course designed for learners with existing knowledge and several years of experience in communications or PR. Learning is pitched at a level to help you develop strategic approaches and apply sophisticated techniques.
This course is recommended for communications, PR and marketing professionals at all levels whose role includes strategies and tactics for engagement with online social media on behalf of their organisation. It is also suitable for managers and executives responsible for managing and supervising this activity at a strategic level.
After this course, you will be able to:
This module is a straightforward and practical best practice guide to design and functionality for your organisation’s Facebook page
This module covers how to harness the power of YouTube as the video platform of choice and a major search engine for the new generation.
This module covers the enormous range of strategic communications applications of the Twitter micro-blogging platform.
This module covers a range of other useful platforms that may form part of your social media armoury, as well as a selection of newly arrived and likely future candidates that should be on your radar as a social media communicator.
Social Media Management for Communications and PR is a standalone course — but you can also take it as part of one of the following longer Programmes: