Strategic Communications and PR Programme
- London, UK
- Dubai, UAE
This intermediate-level social media crisis management course covers how to defend and repair reputation online in crisis situations. Topics include how to prepare a social media crisis communication strategy, how to track and analyse fast-moving online buzz in a crisis, and. You will develop judgment about how, when and where to engage.
You will learn to take command of communication in a crisis situation across all key social platforms including Twitter, YouTube and Facebook.
This is an intermediate-level course designed for learners with existing knowledge and several years of experience in communications or PR. Learning is pitched at a level to help you develop strategic approaches and apply sophisticated techniques. This course is recommended for anyone who may be involved in the online communication response to a crisis affecting their organisation, either behind the scenes or in execution.
This module extracts best practice lessons from case studies of online communication by organisations facing a major reputational crisis.
This module is a practical how-to guide to using each of the main online technologies and platforms to defend your organisation’s reputation in a crisis situation.
This module covers how to prepare digital systems, resources and policies so that your organisation is ready to engage immediately and comprehensively when a crisis strikes.
This module builds practical skills and experience of applying online tools in crisis communications, based around a hands-on rolling online crisis simulation workshop.
Crisis Management in Social Media is a standalone course — but you can also take it as part of one of the following longer Programmes: