Strategic Communications and PR Programme
- London, UK
- Dubai, UAE
Reputation Management in Digital World is a one-day universal training course on how to shape perceptions and conversations online using monitoring, search and content strategies. This course deals with how to track your reputation online and design your online output and engagement such that stakeholders get the right message when they search or discuss your brand online. You will learn to predict, track and understand web user behaviour and master tools to shape your search profile.
This is an intermediate-level course designed for learners with existing knowledge and several years of experience in communications or PR. Learning is pitched at a level to help you develop strategic approaches and apply sophisticated techniques.
This course is recommended for communications, PR and marketing professionals at all levels whose role includes strategies and tactics for engagement with online social media on behalf of their organisation. It is also suitable for managers and executives responsible for managing and supervising this activity at a strategic level.
After this course you will be able to:
This module covers how to set up tracking and monitoring systems that will deliver practical intelligence on the issues and influencers who are shaping your reputation in social media.
This module covers techniques and strategies to ensure that your organisation and its content appear prominently in Google results when people that matter to you make relevant searches.
This module covers how to engage with and manage journalist’s media online in order to shape and facilitate third party coverage of your messages and issues.
This module deals with planning and managing your own organisational blog and engaging with third party blogs in support of your organisation’s communication strategy.
Reputation Management in Social Media is a standalone course — but you can also take it as part of one of the following longer Programmes: