Creating a Public Affairs and Government Relations Strategy
- London, UK
Reputation and Issues Management is a one-day training course about how to manage corporate reputation strategically in communication and stakeholder engagement. Topics include strategy, current models and approaches to reputation and issues, and the practical side of key concepts such as authenticity and ethical business practice. You will learn how to promote and defend your organisation’s reputation by taking a strategic approach to reputation and issues management.
This course covers the following modules:
This is an advanced-level course designed for learners in senior roles, aspiring to mastery and innovation. Learning is pitched at a level to help you to synthesise best practice and direct strategic implementation.
This course is recommended for senior communicators who are looking at building a strategic approach to reputation and issues management for their organisation.
After this course, you will be able to:
This module covers universal principles, concepts and modern best practice underlying reputation and issues management.
This module examines the components and content of reputational value in the current communication environment, with a focus on authentic practices.
This module covers the practicalities of reputation management through multiple communication channels, including in challenging situations.
This module covers issues management from a big-picture perspective: the role of reputation as an organisation’s social “licence to operate”.
Reputation and Issues Management is a standalone course — but you can also take it as part of one of the following longer Programmes: