This one-day intermediate lobbying training course covers the practical running of government and public affairs campaigns and activities. Topics include all of the practical nuts and bolts of implementing a public affairs programme. You will learn alternative programme frameworks and varied approaches appropriate to different sectors, goals, jurisdictions and contexts.

This course covers the following modules:

  • Understanding the dynamics of political jurisdictions to maximise results
  • Using different lobbying programme frameworks for your campaign
  • Utilising the best tools and tactics to engage with stakeholders
  • Practical workshop where participants develop their own public affairs programme

Who should attend

This is an intermediate-level course designed for executives who need to engage with government, legislators and politicians for work. Learning is pitched at a level to help you to synthesise best practice and direct strategic implementation. This course is recommended for managers tasked with overseeing strategic government and public affairs, whether directly or having hired a consultancy.

Learning outcomes

After this course you will be able to:

  • Implement a public affairs strategy
  • Supervise and execute lobbying activities
  • Navigate the political dynamics of jurisdictions relevant to your organisation
  • Understand and select programme frameworks
  • Deploy the full range of public affairs tools and tactics to engage different stakeholders.

Course outline

Understanding the dynamics of political jurisdictions to maximise results

This module covers how to analyse the political mechanics and power dynamics of a particular environment, in order to identify engagement potential.

  • Key features of comparative political jurisdictions
  • Evaluating executive and legislative powers in different jurisdictions
  • Using insights in to your own jurisdiction

Using different lobbying programme frameworks for your campaign

This module reviews a menu of alternative models for public affairs programmes and the factors for affecting their suitability.

  • Evaluating different programme approaches and tactics
  • Understanding a variety of programme objectives
  • Using case studies and workshops to identify the right tactics for your strategy

Choosing and using the best tools to engage with stakeholders

This module covers how to select appropriate campaign and engagement tactics.

  • Using communications tools to engage the media and political decision-makers
  • In depth look at multiple case studies
  • Building popular and local support

Practical workshop: developing a strategy for your organisation

This module brings together all key learning points from the preceding days of training in a facilitated workshop to produce a public affairs strategy for your organisation.

  • Test your ideas in a supportive environment
  • Access to trainer expertise and guidance
  • Take home a strategy you can be proud of back at the office

Looking for more?

Implementing a Public Affairs and Lobbying Campaign is a standalone course — but you can also take it as part of the following longer Programme:

Strategic Public Affairs and Government Relations Programme (5 days)

ISOC trainers

Training staff include