Strategic Communications and PR Programme (5 days)
- Dubai, UAE
- London, UK
Creating a Public Affairs and Government Relations Strategy is a one-day intermediate-level public affairs course about strategic lobbying to influence policymakers. You will learn to map the political and power structures that shape your regulatory world. Topics include how to influence your organisation’s business environment using advocacy, media pressure and online lobbying.
This is an intermediate-level course designed for learners with existing knowledge and several years of experience in PR, marketing or communication. Learning is pitched at a level to help you develop strategic approaches and apply sophisticated techniques.This course is recommended for anyone tasked with managing or overseeing the creation of a lobbying or PA strategy, whether directly or having hired a consultancy.
After this course you will be able to:
This module covers the founding concepts and best practices that underpin effective public affairs.
This module presents a practical step-by-step approach to designing a lobbying strategy for any organisation.
This module covers how to shape and adapt government relations activities according to the needs and expectations of stakeholder audiences.
This module covers how to extract insights from a big-picture view of the government and policy environment.
Creating a Public Affairs and Government Relations Strategy is a standalone course — but you can also take it as part of the following longer Programme:
COURSE UPDATED FOR 2019