Strategic Communications and PR Programme
- London, UK
- Dubai, UAE
This one-day press conference training course covers best-practice techniques for preparing and managing successful news conferences, from concept to execution. You will learn strategic planning and resource preparation and then, through realistic role-play simulations, the art of managing the press pack, hosting, fielding questions, and handling difficult situations.
This is an intermediate-level course designed for learners with existing knowledge and several years of experience in communications or PR. Learning is pitched at a level to help you develop strategic approaches and apply sophisticated techniques.
This course is recommended for all managers, executives, communication and PR professionals required to plan, organise and participate in press conferences.
After this course you will be able to:
This module covers best practice in planning press conferences: when and how to use them, based on case studies of successful and effective execution.
This module covers how to prepare venues, resources, materials and spokespeople for a press conference.
This module is a practical primer in how to make a press conference happen.
This module covers the role of the PR professional in hosting, chairing, stage-managing and troubleshooting a press conference.
Press Conference Management is a standalone course — but you can also take it as part of one of the following longer Programmes: