Strategic Communications and PR Programme
- London, UK
- Dubai, UAE
Writing for PR and Media Relations is a short course for public relations professionals on high-impact everyday writing skills. This PR writing course covers practical techniques that can amplify the impact of everything we write, from press releases and case studies to emails and blog-posts. You will learn useful tricks and approaches from veteran copywriters and practice them in stimulating exercises, with individual feedback coaching.
This course is popular for its hands-on format, revolving around a variety of fun and fast-paced writing exercises. Expect to spend a lot of your day writing, not listening. You will receive personal coaching on your writing style. Feel free to bring along any press releases or other texts that you are working on, if you would like in-depth feedback and guidance.
This is a universal course designed for learners at different levels and in a range of roles. Learning is pitched at a core level, designed to help you analyse core concepts and execute universal skills.
This course is recommended for communications and PR professionals at all levels who could deliver more value through stronger writing skills, from fundamentals to fine-tuning.
After the course, you will be able to:
This module covers the core concepts of writing for PR.
This module examines how to weave strong news angles through PR writing in order to grasp attention and drive coverage.
This module covers the technical dimension of PR writing: structured, disciplined and efficient writing.
This module covers the creative dimension of PR writing: powering up your prose to create clear, bright and engaging copy.
Writing for PR and Media Relations is a standalone course — but you can also take it as part of one of the following longer Programmes: