Creating a Public Affairs and Government Relations Strategy
- London, UK
This one-day PR management training course covers the complete process of translating communication strategy into real-world results. It covers every dimension of practical PR planning and management. The course contains a menu of 10 universal of ingredients for effective campaigns, and a toolbox of planning techniques. You will learn to roll out campaigns smoothly, manage partners and suppliers, and troubleshoot effectively.
This is an intermediate-level course designed for learners with existing knowledge and several years of experience in communications or PR. Learning is pitched at a level to help you develop strategic approaches and apply sophisticated techniques.
This course is recommended for all communications professionals up to and including director level who need to enhance their understanding and practical skills in planning and managing PR campaigns.
After this course you will be able to:
This module covers practical approaches and tools that you can use to lay sound foundations for campaigns that execute smoothly and deliver results.
This module describes and explores 10 classic platforms for PR campaigns that feature many effective communication plans.
This module is a hands-on primer in how to apply best practice in project management to communication and PR campaigns at your organisation.
This module covers how to select, manage and troubleshoot the third-party organisations on whom the success of your campaign depends.
Planning and Managing PR Campaigns is a standalone course — but you can also take it as part of one of the following longer Programmes: