Overview

This one-day online engagement training course covers how to build an authentic reputation

You will learn how to become an influencer and how to partner with existing influencers

Topics include how to become an influencer and how to partner effectively with existing influencers

After this course you will be able to:

  • Identify your own potential for thought leadership
  • Select the best channels and platforms to get seen and known
  • Make a strategy and plan for thought leadership
  • Create online content that showcases your ideas and insights
  • Identify third-party influencers of value to your goals
  • Understand how influencers interact online
  • Evaluate and plan effective approaches to influencer engagement
  • Reach out to high-profile people whose messages will reach your stakeholders.

 

Who should attend?

This is an Advanced course, which means it covers high-level content suitable for managers and senior individuals. You do not need any technical skills or particular online expertise, but in order to be a thought leader, you do need to have interesting ideas and insights to share.

Learning outcomes

  • Identify your own potential for thought leadership
  • Select the best channels and platforms to get seen and known
  • Make a strategy and plan for thought leadership
  • Create online content that showcases your ideas and insights
  • Identify third-party influencers of value to your goals
  • Understand how influencers interact online
  • Evaluate and plan effective approaches to influencer engagement
  • Reach out to high-profile people whose messages will reach your stakeholders.

Outline

Module 1: The Thought Leader in You

  • Understanding thought leadership
  • How to identify your own potential as a thought leader
  • Developing unique and distinctive expertise
  • How to create a thought leadership strategy
  • Thought leadership for groups, brands, and teams

Module 2: The World of Online Influence

  • Who are the Influencers
  • How did they get there
  • Personal branding online
  • Professional influencers

Module 3: Building your Own Influence Online

  • Strategy and planning
  • Content creation
  • Interacting with other thought leaders and their content
  • Text and video

Module 4: Engaging Effectively with Online Influencers

  • Identifying the influencers who matter to your goals
  • Best practice in approaching and engaging them
  • Practical workshops and exercises
ISOC trainers

Training staff include

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