This two-part live online course for spokespeople covers how to prepare and deliver confident and professional online media interviews. You will learn to set up your space in order to look and sound your best down the line, and gather your ideas using a structured messaging and preparation process. Topics include lighting, sound and framing; anticipating and handling common online interview pitfalls; and handling difficult questions.

  • Format: two half-day live online training sessions on consecutive days (Wednesday-Thursday).
  • Schedule: see “upcoming start dates” for the next start date.
  • Duration: each interactive online class lasts 3.5 hours including a mid-session break.
  • Interface: high-definition live videoconference with enhanced training features.
  • Content: best-practice briefings, videos, interactive workshops and high-level discussions.
  • Timing: each session starts at 09:00 GMT = 10:00 London time (BST) = 13:00 Dubai time (GST).

If you would like us to run this course at a different time, please get in touch.


Practical setup: mastering technology for online interviews

This module covers how to set up your workspace to look and sound your best when being interviewed “down-the-line”.

  • Lighting: how to replicate soft studio lighting, including DIY “soft box” lights
  • Cameras: how to get the best from your webcam
  • Positioning: how to set your eye-line and framing
  • Backdrops: what to put behind you, including chromakey (green screen) backdrops
  • Sound: choosing microphones and improving room acoustics
  • Housekeeping: a checklist of pitfalls to eliminate and avoid

Personal preparation: structuring your ideas for clear and confident delivery

This module covers the core concepts of media training theory, including practical examples in video clips.

  • Developing and using messages in interviews
  • Using soft and hard proof points to make messages credible and memorable
  • Understanding news values and how these will affect the interview
  • Structured preparation using a step-by-step model
  • Evaluating the journalist, media and news environment
  • Anticipating and preparing answers for likely questions

Handing challenges: how to deal with difficult questions and situations in online interviews

This module covers challenges specific to online interviews, as well as universal tactics for handling tough questioning.

  • Becoming comfortable and familiar with down-the-line interaction
  • Handling common online interview problem situations
  • Managing aggressive or pushy questioning
  • Techniques for answering difficult questions, including universal tricks

Confident performance: simulated online interview with recording, replay and coaching

In this final module you will give a realistic live online interview. This can be friendly for familiarisation or may include some challenging questions only if you feel ready. The learning atmosphere remains positive and confidence building.

  • Structured preparation on a relevant scenario
  • Brief as-live role-play interview (max 1-2 minutes)
  • Recording and replay with pauses for coaching and feedback from your trainer
  • After training you will receive an individual written performance report with learning guidance

Who should attend?

This is a universal course designed for a wide range of learners. Training is pitched at a level to help you analyse core concepts and execute universal skills. This course is recommended for anyone who may be involved in media interviews online. Participants may be working either behind the scenes in a PR advisory role or as a spokesperson.

What you will learn

After this course you will be able to:

  • Set up your home or office so that you will look and sound your best on camera
  • Get the best out of your webcam, microphone and other technology
  • Prepare yourself systematically to get the right message across and anticipate challenges
  • Handle aggressive or difficult questioning from tough journalists
  • Perform confidently, having familiarised with the practicalities of online interviews
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