This four-session live online event management training course covers strategy, design and delivery. You will learn hands-on skills and tricks of the trade from veteran event managers. Topics include planning and execution as well as strategy, management and troubleshooting.

  • Format: four half-day live online training sessions.
  • Schedule: see “upcoming start dates” for the next start date.
  • Duration: each interactive online class lasts 3.5 hours including a mid-session break.
  • Interface: high-definition live videoconference with enhanced training features.
  • Content: best-practice briefings, videos, interactive workshops and high-level discussions.
  • Timing: each session starts at 09:00 GMT = 10:00 London time (BST) = 13:00 Dubai time (GST).

If you would like us to run this course at a different time, please get in touch.

Outline

Event concepts

This module covers top-level options and decisions for event strategy

  • Event type decision factors
  • Event strategy
  • The 10 pillars of event organisation

Event design

This module presents a systematic approach to event design.

  • Key components of event design
  • Developing programmes and branding
  • Sourcing venues and materials
  • Handling third-party suppliers

Event planning

This module covers the step-by-step process of preparing for an event.

  • Creating event timelines and critical paths
  • Setting realistic budgets
  • Managing teams
  • Organising systems and logistics

Event delivery

This module covers the practicalities of delivering a smoothly run event.

  • Event delivery on the day
  • Handling speakers and delegates
  • Crisis contingency management
  • Evaluation and follow-up

Strategy design for major events

This module zooms out for a strategic perspective on events.

  • Role in business and communication strategy
  • Event strategy frameworks and blueprints
  • Planning and risk assessment

Project management for strategic events

This module takes a management perspective to preparing events.

  • Putting together an event team
  • Selecting, managing and negotiating with suppliers
  • Supervising event project management

On the day – directing high-profile events

This module examines the leadership perspective on the delivery of events.

  • Managing event teams
  • Coordinating suppliers
  • Troubleshooting and crisis management
  • Evaluation and reporting

On the day – chairing, hosting and facilitating

This module handles some of the key practical tasks required of event leaders.

  • Introducing event segments and speakers
  • Chairing and moderating panels
  • Facilitating discussions and Q&As
  • Hosting VIPs