Online Communication Strategy Training: Study Live Online at ISOC

This two-part live online communication strategy training course is a recipe for PR strategy design. You will learn a practical system for building a clear and well integrated PR strategy. Topics include strategy frameworks, goals, objectives, stakeholders and channels.

Format: two half-day live online training sessions on consecutive days (Monday-Tuesday).
Schedule: see “upcoming start dates” for the next start date.
Duration: each interactive online class lasts 3.5 hours including a mid-session break.
Interface: high-definition live videoconference with enhanced training features.
Content: best-practice briefings, videos, interactive workshops and high-level discussions.
Timing: each session starts at 09:00 GMT = 10:00 London time (BST) = 13:00 Dubai time (GST).

If you would like us to run this course at a different time, please get in touch.

Outline

Communication strategy

This module covers the guiding principles that underlie every strong communications and PR strategy.

Guiding ideas, principles, issues and concepts for communication strategy design
Using communication to manage reputation
Using communication to influence stakeholders and behaviour
Approaches and models for communication strategy development
Checklists and processes

Stakeholder mapping

This module presents clear tools and methodologies that you can use to ensure that your communication strategy targets key audience groups effectively.

Concepts and definitions
Identifying, grouping and prioritising stakeholders
Stakeholder mapping
Audience segmentation

Channels and tactics

This module reviews the range and applications of communication channels available and best practice for their application.

Types of communication channel
PR tactics: strengths, weaknesses and applications
Creating a channel strategy: targeting channels for stakeholders
Channel segmentation

Positioning and messages

This module covers how to focus and distil complex or nuanced ideas into simple, strong and clear messages that resonate with stakeholders.

Message development
Strategic positioning
Proof points: hard and soft evidence
Messages in action

Who should attend?

This is an intermediate-level course designed for learners with existing knowledge and several years of experience in communications or PR. Learning is pitched at a level to help you develop strategic approaches and apply sophisticated techniques. This course is recommended for communication professionals up to manager or director level, either agency or in-house, who may be required to create or supervise a communication strategy for their own organisation or for a client.